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The Overlooked Environmental Impact of Vaping

The Overlooked Environmental Impact of Vaping

Disposable vapes are particularly bad for the earth, a new report…
Why AARP Is on TikTok

Why AARP Is on TikTok

"We saw TikTok as an opportunity to engage Gen Xers in new and…
Philanthropic Platform Roar Social Offers an Alternative for Brands

Philanthropic Platform Roar Social Offers an Alternative for Brands

Brands like Target, Starbucks and Warby Parker are expected to join…

What If the Next Big Social Media App Is ... Nothing?
Estonians Donate a Speech: Preserving language and driving digital service delivery

Estonians Donate a Speech: Preserving language and driving digital service delivery

Preservation of language is paramount to safeguard cultural identity,…
Blonde Ambition

Blonde Ambition

How Mattel gave its iconic Barbie doll a makeover for 21st Century…
No such thing as too much merch?

No such thing as too much merch?

What brands can learn from the Barbie school of brand experience
The Invention of “the Male Gaze”

The Invention of “the Male Gaze”

In 1973, the film theorist Laura Mulvey used concepts from…
The Society of Spectacle

The Society of Spectacle

The Culture Industry won, get over it

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Buy now, pay later app downloads decline

Buy now, pay later app downloads decline

In the U.S., total BNPL app downloads for the second quarter fell 19%…

AI Is Rewriting the Rules of $200 Billion Games Industry
We’re in the midst of a crisis in brand building

We’re in the midst of a crisis in brand building

The rise of technology and decline of marketing training have hurt…
Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

The dual forces of the backlash to inclusive marketing and the rapid…
Twitter’s rebrand to X is more than the end of an era — it’s yet another headache for marketers

Twitter’s rebrand to X is more than the end of an era — it’s yet another headache for marketers

This sudden transformation poses another significant obstacle for…
The UK Retailer That Recruits Its Employees from Prisons

The UK Retailer That Recruits Its Employees from Prisons

Service retailer Timpson employs not just ex-offenders, but people…
Your employer is (probably) unprepared for artificial intelligence

Your employer is (probably) unprepared for artificial intelligence

That is bad news for your earnings—and the broader economy
Most charities are ‘not prepared’ for AI – report

Most charities are ‘not prepared’ for AI – report

The Charity Digital Skills Report says most are poor at keeping up…
Podcast transcript: The secret to a stand-out charity brand

Podcast transcript: The secret to a stand-out charity brand

Lucinda and Andy speak to Dogs Trust’s marketing director and a brand…
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