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The Future 100: 2025

The Future 100: 2025

VML reveals our 100 trends set to transform the marketplace in 2025
Addiction Economy

Addiction Economy

Hair of the Dawg It’s the final day of Dry January. I tried it,…
Striding out with the new breed of Gen-Z walking groups

Striding out with the new breed of Gen-Z walking groups

Driven by social media, sobriety and a search for community, young…
Are You Lonely? Adopt a New Family on Facebook Today

Are You Lonely? Adopt a New Family on Facebook Today

A goat farmer in rural Minnesota, estranged from her biological…
Reality shift

Reality shift

Generation Z’s embrace of different realities is a manifesto for hope…
Audiences to watch: Gen Z

Audiences to watch: Gen Z

Explore our 2025 Gen Z report for insights into key audiences to…
Young men want more positive role models on social media, survey finds

Young men want more positive role models on social media, survey finds

Get smart fast with global actionable insights, case studies and…
Is the digital detox industry a scam?

Is the digital detox industry a scam?

The ‘digital detox’ industry has spawned a number of apps and…
‘Not second screen enough’: is Netflix deliberately dumbing down TV so people can watch while scrolling?

‘Not second screen enough’: is Netflix deliberately dumbing down TV so people can watch while scrolling?

Streaming insiders have claimed they’re being made to rewrite scripts…

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Is internet-induced brain rot a myth?

Is internet-induced brain rot a myth?

Over the last few years, there has been a growing consensus that the…
Liquid Death, Tony’s Chocolonely, Oatly: How to be a Change Brand

Liquid Death, Tony’s Chocolonely, Oatly: How to be a Change Brand

Get smart fast with global actionable insights, case studies and…
What value are you creating for your customers?

What value are you creating for your customers?

Get smart fast with global actionable insights, case studies and…
The Contagious IQ Download  /

The Contagious IQ Download  /

The ultimate inspirational tool to produce the best marketing ideas…
‘Young women can fall pregnant very easily’: inside the wild west of smartphone fertility apps

‘Young women can fall pregnant very easily’: inside the wild west of smartphone fertility apps

Observer analysis finds unregulated products being promoted as…
Cancer vaccines will have a pivotal moment in 2025

Cancer vaccines will have a pivotal moment in 2025

After decades of disappointment, efforts to create jabs that can…
Most charities do not measure their carbon footprint, research finds

Most charities do not measure their carbon footprint, research finds
New Zealand's Mount Taranaki is now legally a person

New Zealand's Mount Taranaki is now legally a person

Mount Taranaki joins Te Urewera, a vast native forest on the North…
A Dutch plant retailer’s employees get two extra days off if they choose not to fly

A Dutch plant retailer’s employees get two extra days off if they choose not to fly

Sprinklr offers 2 extra days of paid leave to workers who opt out of…
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