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The perfume brand bottling the scent of Timothée Chalamet’s armpits

The perfume brand bottling the scent of Timothée Chalamet’s armpits

Centred around the concept of ‘olfactory architecture’, ānti Parfum…
The man who uses perfume to unlock opportunities in prisons

The man who uses perfume to unlock opportunities in prisons

In jails across northern England, fragrances are being used to spark…
So you want to smell like an ancient god?

So you want to smell like an ancient god?

From bath oils inspired by Ancient Egypt to perfumes that pay tribute…
Why are MP3 players making a comeback?

Why are MP3 players making a comeback?

For a generation questioning subscription models and rejecting online…
How ‘Unplugging’ Became Luxury’s Most Valuable Currency

How ‘Unplugging’ Became Luxury’s Most Valuable Currency

In an era of AI slop and algorithm fatigue, going offline has become…
Introducing Generation: Fragrance Design For All

Introducing Generation: Fragrance Design For All

Warsaw opens metro station ‘express’ library to get commuters off their phones

Metroteka aims to encourage people to read more in country that lost…
AI Is Supercharging the War on Libraries, Education, and Human Knowledge

AI Is Supercharging the War on Libraries, Education, and Human Knowledge

"Fascism and AI, whether or not they have the same goals, they sure…
How preppers plan to save us if the whole internet collapses

How preppers plan to save us if the whole internet collapses

Recent outages have revealed how vulnerable the internet is, but…

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Trad Wives, Move Over. Trad Sons Are the New Homesteading Influencers.

Trad Wives, Move Over. Trad Sons Are the New Homesteading Influencers.

An unapologetic generation of young men are not only happy to be…
Experts fired by Trump revive popular climate website

Experts fired by Trump revive popular climate website

After cuts by US President Donald Trump forced the closure of the…
Taylor Swift’s new album comes on cassette. Who is buying those?

Taylor Swift’s new album comes on cassette. Who is buying those?

When Taylor Swift releases her new album, “Life of a Showgirl,” in…
Castlecore Is Poised to be 2025's Reigning Aesthetic Trend

Castlecore Is Poised to be 2025's Reigning Aesthetic Trend

From medieval gowns to gothic castles, the castlecore trend is…
The Joys of Moomscrolling

The Joys of Moomscrolling

As Tove Jansson’s lovable creatures turn eighty, new generations are…
Universal Music Group and Apple Music announce Sound Therapy

Universal Music Group and Apple Music announce Sound Therapy

Apple Music is joining forces with Universal Music Group to introduce…
Apocalyptic scents: The perfumes bottling the smell of societal collapse

Apocalyptic scents: The perfumes bottling the smell of societal collapse

Perfumers are exploring what the end of the world smells like – but…

‘I was nervous to ask for your socials’: why missed connection posts are making a comeback

The popular Craigslist tradition is seeing a revival from Reddit and…
Shiseido launches mood-regulating mist to tackle ‘stress odor’ (no, it’s not a deodorant)

Shiseido launches mood-regulating mist to tackle ‘stress odor’ (no, it’s not a deodorant)

A new Shiseido mist neutralizes compounds released by the skin when…
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