Good Futures
Perfumers are exploring what the end of the world smells like – but…
Apple Music is joining forces with Universal Music Group to introduce…
As Tove Jansson’s lovable creatures turn eighty, new generations are…
From medieval gowns to gothic castles, the castlecore trend is…
When Taylor Swift releases her new album, “Life of a Showgirl,” in…
As young people crave more in-person experiences and structured play,…
At museums, curators are incorporating smells that can transport…
A new Shiseido mist neutralizes compounds released by the skin when…
The popular Craigslist tradition is seeing a revival from Reddit and…
Longing for authenticity, Gen Z is romanticizing a pre-Internet era…
From automotive to interiors, manufacturers are reverting to simple…
A mid-year status update for our Technological Agency trend.
A mid-year status update for our Be Anything But Beige trend.
A mid-year status update for our Positive Friction trend.
A mid-year status update for our Preserving Digital Heritage trend.
A mid-year status update for our Conscious Community trend.
A mid-year status update for our Anemoia trend.
