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The “Loneliest Generation” Is Transforming the Dinner Party

The “Loneliest Generation” Is Transforming the Dinner Party

Curated, meal-centric mixers claim to provide lonely Gen Z'ers a…
How Gen Z app Soul is tackling China’s ‘friendship recession’

How Gen Z app Soul is tackling China’s ‘friendship recession’

Millions of Gen Z netizens in China are flocking to Soul for…
Catching Eyes in the Attention Economy

Catching Eyes in the Attention Economy

New research shows how to use language to capture audience attention,…
Attention, please: Unlock the potential of Total Attention

Attention, please: Unlock the potential of Total Attention

Getting attention doesn’t mean that you have to be the loudest voice…
Inside The New York Times’ plans to correlate attention levels to other metrics

Inside The New York Times’ plans to correlate attention levels to other metrics

There’s a lot of buzz around attention advertising right now, but The…
How Time’s collectible covers make the case for a print comeback

How Time’s collectible covers make the case for a print comeback

Time's bookazine business and collectible covers are helping maintain…
Made You Look: The Power of Great Magazine Covers

Made You Look: The Power of Great Magazine Covers

Provocative design is still one of the best ways to slice through the…
In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now

In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now

Intrinsic in-game advertising has not yet become a default inclusion…
Charity shop income up year on year

Charity shop income up year on year

But income growth fails to match inflation, latest figures show

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How to sell sustainable fashion, sustainably

How to sell sustainable fashion, sustainably

Last week, Swedish brand Asket wiped product imagery from its…
PROVIDING SHOPPERS WITH PROOF FOR SUSTAINABILITY CLAIMS

PROVIDING SHOPPERS WITH PROOF FOR SUSTAINABILITY CLAIMS

A startup makes it easy for consumers to view and verify green claims…
DIGITAL PASSPORTS AND AI TRANSFORM TEXTILE CIRCULARITY

DIGITAL PASSPORTS AND AI TRANSFORM TEXTILE CIRCULARITY

QR codes on clothes provide important information to enable easy…
How the retail sector has been transformed in the last decade – and where it’s headed next

How the retail sector has been transformed in the last decade – and where it’s headed next

For the last decade, VML has been revealing the trends that will…
When Online Content Disappears

When Online Content Disappears

A quarter of all webpages that existed at one point between 2013 and…
5 Ways Criminals Are Using AI

5 Ways Criminals Are Using AI

Generative AI has made phishing, scamming, and doxxing easier than…
Despite AI enthusiasm, Workforce Index reveals workers aren’t yet unlocking its benefits

Despite AI enthusiasm, Workforce Index reveals workers aren’t yet unlocking its benefits

Using AI tools at work is associated with a host of positive…
AI is your coworker now. Can you trust it?

AI is your coworker now. Can you trust it?

Generative AI tools such as OpenAI’s ChatGPT and Microsoft’s Copilot…
A tech ethicist on how AI worsens ills caused by social media

A tech ethicist on how AI worsens ills caused by social media

The only cure is to impose change on AI firms’ incentives, argues…
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