Welcome to
Good Futures

Here’s the latest from Good Futures

Filter by topic

All 2025 Trends Reports Weekly AI Boomers Brand & Marketing Climate Change Community Culture Economics Education Fundraising Gaming Gen Alpha Gen X Gen Z Gender Health Mental Health Millennials Nature Retail & Trading Science & Research Socials Sustainability Tech Third Sector Work Videos
Just Stop Oil protestors smash a National Gallery painting

Just Stop Oil protestors smash a National Gallery painting

The two young climate activists have been arrested
Millennial and Gen Z parents are struggling

Millennial and Gen Z parents are struggling

With the cost of raising a kid soaring and no "village" to help them,…
Looking ahead: Building inclusion and belonging for the future

Looking ahead: Building inclusion and belonging for the future

In our final post for National Inclusion Week, NCVO’s director of…
Play to win: Design for the gamer generation

Play to win: Design for the gamer generation

Gaming is huge and SGK’s Soichi Yamaguchi explains how brands can…

“Things are not normal”
The new crisis of masculinity

The new crisis of masculinity

What’s the matter with men — and how do we fix it?
What the young can give to the old

What the young can give to the old

Can gut microbes and blood be gifts of youth?
UK families ‘eating less healthily’ due to cost of living crisis

UK families ‘eating less healthily’ due to cost of living crisis

BBC Good Food Nation survey finds 19% of Britons eating more…
TikTok is reportedly testing a paid, ad-free version of its app

TikTok is reportedly testing a paid, ad-free version of its app

Screenshots show a $4.99 monthly ad-free option.

Hey, what are you looking for?

Watch Read Chat
Countries May Be Getting One Step Closer To Actually Tackling Plastic Pollution

Countries May Be Getting One Step Closer To Actually Tackling Plastic Pollution

Nations are gathering in Nairobi to hammer out a binding treaty to…
AI’s carbon footprint is bigger than you think

AI’s carbon footprint is bigger than you think

Generating one image takes as much energy as fully charging your…
How Meta Is Monetizing the Decline of Facebook

How Meta Is Monetizing the Decline of Facebook

Have you heard about WhatsApp’s aggressive new ad strategy?
First-Gen Social Media Users Have Nowhere to Go

First-Gen Social Media Users Have Nowhere to Go

The collective erosion of X, Instagram, and Facebook marks a turning…
From followership to friendship: strategies for creating connection on TikTok

From followership to friendship: strategies for creating connection on TikTok

In the ‘Insight to Impact with Mintel Consulting’ series, thought…
Portugal Just Ran On Entirely Renewable Energy For A Record-Breaking 6 Consecutive Days

Portugal Just Ran On Entirely Renewable Energy For A Record-Breaking 6 Consecutive Days

The country produced more renewable energy than was consumed for 149…
A Revelation About Trees Is Messing With Climate Calculations

A Revelation About Trees Is Messing With Climate Calculations

Trees make clouds by releasing small quantities of vapors called…
Getty Images promises its new AI contains no copyrighted art

Getty Images promises its new AI contains no copyrighted art

And it will pay legal fees if its customers end up in any lawsuits…
Coffee shop lets people pay with loyalty points from rival chains

Coffee shop lets people pay with loyalty points from rival chains

Peet’s Coffee in San Francisco introduced a 'disloyalty program' to…
Prev Next