Below you'll find answers to the most commonly asked questions.
What is ‘Good Futures’?
It’s a subscription product from Good Innovation designed to help frame the current perspective and get to the ‘so what’ behind trends and inspiration.
What’s included in a subscription?
Good Futures Newsletter: Every three weeks, get our perspective on the now, next and future delivered to your inbox. Each edition digests what’s on our radar that month, and is designed to equip you with the insight to lead the conversation today and start planning for the future tomorrow.
Reports: Each year, we publish two Horizon Scans and two Paradigm Shifts. The Horizon Scans are our short-term, vertical deep-dives, often audience- or product-focused, to help you spot what’s coming next. Paradigm Shifts are our expansive, big-picture explorations of changes shaping the long-term future. At the end of each year, we’ll also publish our trends predictions for the year ahead.
Inspiration Safaris: Delving deeper into the Paradigm Shift with a one-day inspiration safari to help unpack and explore the trend. Join us at these in-person events to enjoy a lineup of inspiring speakers; thought-provoking conversations; and the opportunity to meet and connect with other innovation leaders from across our subscriber community.
Content Archive: Access to all editions of the Good Futures Weekly, trend articles, reports and videos of previous Safaris.
Why did you create Good Futures?
The world around us is changing exponentially. With reduced budgets and greater expectations, the third sector has never faced a more challenging time. At Good Innovation we’re constantly being asked ‘what’s next’? That’s why we created Good Futures. It’s a space to consider the impact of emergent trends and behaviours and get to the ‘so what’ for the charity sector.
We’re not the oracles and we can’t promise to have all the answers, but what we can do is help you ask the right questions now so you’re prepared for what’s to come.
Why should I sign up?
Your inbox is probably groaning under the weight of newsletters, podcasts and white papers. Finding the headspace to consider all this information in the context of your mission is hard. Good Futures is designed to do the digesting for you, to get to really powerful nuggets of inspiration. At its heart, Good Futures is designed to make your job a little bit easier. We do the hard work so you can ask the right questions.
How is Good Futures different?
But I’m already subscribed to Trendwatching, Springwise, Sifted… how is this different?
Whilst there are lots of amazing and comprehensive trend subscriptions in the market, none of them look at these trends through the charity lens.
Good Futures digests the market of trends and inspiration to condense our focus down on the really important things. We use our sector lens to ask the ‘so what’ and ‘why should I care’ questions.
Do you have a different price for small charities?
We know that £3.3k is a significant outlay for any charity, that’s why we’re really open to having a conversation about pricing for small charities. Get in touch for a chat.
Can I share Good Futures with my team?
We currently have three subscription types - Lite, Team and Pro. Lite is single-user access, Team allows you to have up to 5 users from your organisation and includes one Translating the Future workshop, whilst Pro includes up to 5 users plus four workshops. If you’d like to discuss adding more users, please get in touch at goodfutures@goodinnovation.co.uk
How do I log in?
To log into your subscription, simply click on the Log In button on the upper right side corner of this page. You can find the log-in area here. You will need the email address you used to sign-up and your password.
If you do not yet have your log-in details, please contact us directly.
How do I get a new password?
To get a new password, visit the login area and click on ‘Forgot your Password?’ link. We will email you a reset link.