Frequently asked questions

Below you'll find answers to the most commonly asked questions.

What is ‘Good Futures’?
It’s a new subscription product from Good Innovation designed to help frame the current perspective and get to the ‘so what’ behind trends and inspiration.
What’s included in a subscription?
Good Futures Weekly: Weekly perspective on the now, next and future delivered to your inbox. Each edition is designed to equip you with the insight to lead the conversation today and start planning for the future tomorrow.

The Paradigm Shift: A bi-monthly deep dive report into a macro trend or demographic segment.

Inspiration Safaris: Delving deeper into the Paradigm Shift with a week of inspiration safaris and expert panels to help unpack and explore the trend. Safari weeks are usually 3 weeks after the launch of the Paradigm Shift report, giving you a chance to read and digest the report before diving in deeper.

Content Archive: Access to all editions of the Good Futures Weekly, Paradigm Shift reports and videos of previous Inspiration Safaris.
Why did you create Good Futures?
The world around us is changing exponentially. With reduced budgets and greater expectations, the third sector has never faced a more challenging time. At Good Innovation we’re constantly being asked ‘what’s next’? That’s why we created Good Futures. It’s a space to consider the impact of emergent trends and behaviours and get to the ‘so what’ for the charity sector.

We’re not the oracles and we can’t promise to have all the answers, but what we can do is help you ask the right questions now so you’re prepared for what’s to come.
Why should I sign up?
Your inbox is probably groaning under the weight of newsletters, podcasts and white papers. Finding the headspace to consider all this information in the context of your mission is hard. Good Futures is designed to do the digesting for you, to get to really powerful nuggets of inspiration. At its heart, Good Futures is designed to make your job a little bit easier. We do the hard work so you can ask the right questions.
How is Good Futures different?
But I’m already subscribed to Trendwatching, Springwise, Sifted… how is this different?

Whilst there are lots of amazing and comprehensive trend subscriptions in the market, none of them look at these trends through the charity lens.

Good Futures digests the market of trends and inspiration to condense our focus down on the really important things. We use our sector lens to ask the ‘so what’ and ‘why should I care’ questions.
How do I get started?
Interested in Good Futures? Brilliant. Drop us a line at to start a conversation.
Do you have a different price for small charities?
We know that £3k is a significant outlay for any charity, that’s why we’re really open to having a conversation about pricing for small charities. Get in touch for a chat.
I’d like to learn more about the Innovation Sprint
We know that trends and inspiration are just the start of the innovation process. The one week innovation sprint uses a Paradigm Shift as the start point to unpack the shift for you and your organisation. The sprint will get you from inspiration to implications and innovation start points specific to your cause and your mission in one week. You’ll work with a dedicated team from Good Innovation to help guide and support you through the project.
Can I share Good Futures with my team?
We currently have three subscription types - Lite, Team and Pro. Lite is single-user access, Team allows you to have up to 5 users from your organisation, whilst Pro includes up to 5 users plus a one-week innovation sprint. If you’d like to discuss adding more users, please get in touch at
How do I log in?
To log into your subscription, simply click on the Log In button on the upper right side corner of this page. You can find the log-in area here. You will need the email address you used to sign-up and your password.

If you do not yet have your log-in details, please contact us directly.
How do I get a new password?
To get a new password, visit the login areaand click on ‘Forgot your Password?’ link. We will email you a reset link.

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