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Can the England flag ever be cool again? Gen Z are taking back control

Can the England flag ever be cool again? Gen Z are taking back control

Our flag is having a PR crisis thanks to far-right demonstrations and…
The more young people use AI, the more they hate it

The more young people use AI, the more they hate it

Caught between fears of job loss and social stigma, Gen Z’s opinions…
Entertain me! Why Gen Z wants more than the traditional pub

Entertain me! Why Gen Z wants more than the traditional pub

Under-30s prefer "experiences" and pre-arranged activities with…

THE FUNNEL IS F*CKED
Gen Z Goes to the Movies! Younger Audiences Are Driving the Box Office, Study Shows

Gen Z Goes to the Movies! Younger Audiences Are Driving the Box Office, Study Shows

Contrary to conventional wisdom, younger generations are driving the…
Is the Word of the Year “Whimsy”?

Is the Word of the Year “Whimsy”?

Gen Z's latest hyperfixation is an attempt to escape day-to-day…
Young people want their news to be more fun, a new report says

Young people want their news to be more fun, a new report says

In the news industry, there's no shortage of data that says the same…

‘I’m deathly afraid’: what is digital spirituality leading us toward?

Where traditional religion once gathered people together, digital…
Gen Z is already nostalgic for TikTok—and the platform is only 6 years old

Gen Z is already nostalgic for TikTok—and the platform is only 6 years old

A new Harris Poll finds the generation that made TikTok famous…

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Hundreds of UK teenagers to pilot social media bans and restrictions

Trials to form part of three-month consultation on Keir Starmer’s…
Gen Z is trying to log their way out of doomscrolling

Gen Z is trying to log their way out of doomscrolling

Fed up with endless scrolling, some Gen Zers are tracking their media…
Teens Are Over Superheroes, Want To See More “Connected Masculinity” Onscreen, Says Survey

Teens Are Over Superheroes, Want To See More “Connected Masculinity” Onscreen, Says Survey

An annual survey found kids and young adults prefer to see onscreen…

Gen Z males twice as likely as baby boomers to believe wives should obey husbands

Global survey shows young men and boys hold more traditional views…
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Gen Z Identity Fragments

Dive into our 'Identity Fragment' cards, designed to bring Gen Z to…
Good futures gen z revisited report web thumbnail

Gen Z: Revisited Horizon Scan Report (Accessible Version)

Dive into trends and inspiration for engaging Generation Z
Good futures gen z revisited report web thumbnail

Gen Z: Revisited Horizon Scan Report

Dive into trends and inspiration for engaging Generation Z
Good futures gen z revisited report web thumbnail

Gen Z Revisited Horizon Scan Webinar

Hear the headlines from the Gen Z Revisited Horizon Scan report
The one goal that unites most Gen Z men

The one goal that unites most Gen Z men

Gen Z men are surprisingly excited about parenthood.
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