Topic | Gen Z

Why are MP3 players making a comeback?

For a generation questioning subscription models and rejecting online…

Gen Z broke the marketing funnel. What now? (Part II)

Shopping via social media has made the purchasing journey seamless,…

Why are young people getting married again?

From pop stars to close friends, Gen Z is embracing an institution…

Gen Z is cutting back on doomscrolling—how it’s connecting with brands and creators IRL

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next…

Gen Z is redefining the 'lipstick effect' with matcha and designer sneakers

Gen Z is spending on small luxuries, similar to the lipstick index.…

What gives young people hope in times of crisis?

From Zohran Mamdani, working with children to ‘pure delusion’ – we…

The Top 100 Coolest Brands UK As Voted by Kids and Teens

Discover the Coolest Brands of 2025, shaped by over 30,000 kids and…

AI Is Eliminating Jobs for Younger Workers

New research from Stanford provides the clearest available evidence…

What unrestricted internet access did to Gen Z’s love life

Who’s Ready to Find Love on Roblox?

The gaming platform's cooking up a dating feature.

Teenage media

Young readers are proactively creating and embellishing their own…

Teens say they are turning to AI for friendship

Teenagers are increasingly turning to AI for advice, emotional…

Third Sector Podcast: How to engage Gen Z in your charitable mission

Lucinda and Emily find out what it means to meet young people where…

Younger adults feel increasingly likely to give to charities, survey finds

The New Nostalgia

Longing for authenticity, Gen Z is romanticizing a pre-Internet era…

2025 Gen Z and Millennial Survey

New study: Young people rank as the loneliest age group

Young people rank as the loneliest age group

Turns out Gen-Z isn't as sober as once thought

Get smart fast with global actionable insights, case studies and…