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The Proliferation of Deepfakes Is Profoundly Changing the Way Teenagers Use the Internet

The Proliferation of Deepfakes Is Profoundly Changing the Way Teenagers Use the Internet

AI-generated sexual content, including nonconsensual deepfakes, is…
All the Cool Kids Are Birding

All the Cool Kids Are Birding

A younger crowd is flocking to a hobby once dominated by retirees—and…
Inside the Luddite Festival Harnessing Gen Z’s Rage Against Big Tech

Inside the Luddite Festival Harnessing Gen Z’s Rage Against Big Tech

New York City’s Summer of Ludd festival is teaching people how to…
GEN Z SPORTS FANDOM + THE MEGA-MOMENT

GEN Z SPORTS FANDOM + THE MEGA-MOMENT
Gen Z’s new drug of choice? Caffeine

Gen Z’s new drug of choice? Caffeine

From iced matcha lattes to wellness-coded energy drinks to flavoured…
‘We’ve been left to rot’: Inside Britain’s new Bedroom Generation

‘We’ve been left to rot’: Inside Britain’s new Bedroom Generation

According to a recent report, one million young people across the UK…
Algo Life

Algo Life

In today’s era of TMI, brands no longer have the power to lead Zs…
The Loneliness Influencers

The Loneliness Influencers

Inside the luxurious tedium of “I have no friends” TikTok.
The more young people use AI, the more they hate it

The more young people use AI, the more they hate it

Caught between fears of job loss and social stigma, Gen Z’s opinions…

Hey, what are you looking for?

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Entertain me! Why Gen Z wants more than the traditional pub

Entertain me! Why Gen Z wants more than the traditional pub

Under-30s prefer "experiences" and pre-arranged activities with…
Can the England flag ever be cool again? Gen Z are taking back control

Can the England flag ever be cool again? Gen Z are taking back control

Our flag is having a PR crisis thanks to far-right demonstrations and…

THE FUNNEL IS F*CKED
Gen Z Goes to the Movies! Younger Audiences Are Driving the Box Office, Study Shows

Gen Z Goes to the Movies! Younger Audiences Are Driving the Box Office, Study Shows

Contrary to conventional wisdom, younger generations are driving the…
Gen Z is already nostalgic for TikTok—and the platform is only 6 years old

Gen Z is already nostalgic for TikTok—and the platform is only 6 years old

A new Harris Poll finds the generation that made TikTok famous…

‘I’m deathly afraid’: what is digital spirituality leading us toward?

Where traditional religion once gathered people together, digital…
Young people want their news to be more fun, a new report says

Young people want their news to be more fun, a new report says

In the news industry, there's no shortage of data that says the same…
Is the Word of the Year “Whimsy”?

Is the Word of the Year “Whimsy”?

Gen Z's latest hyperfixation is an attempt to escape day-to-day…
Gen Z is trying to log their way out of doomscrolling

Gen Z is trying to log their way out of doomscrolling

Fed up with endless scrolling, some Gen Zers are tracking their media…
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