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The Top 100 Coolest Brands UK As Voted by Kids and Teens

The Top 100 Coolest Brands UK As Voted by Kids and Teens

Discover the Coolest Brands of 2025, shaped by over 30,000 kids and…
What gives young people hope in times of crisis?

What gives young people hope in times of crisis?

From Zohran Mamdani, working with children to ‘pure delusion’ – we…
Who’s Ready to Find Love on Roblox?

Who’s Ready to Find Love on Roblox?

The gaming platform's cooking up a dating feature.
AI Is Eliminating Jobs for Younger Workers

AI Is Eliminating Jobs for Younger Workers

New research from Stanford provides the clearest available evidence…

What unrestricted internet access did to Gen Z’s love life
Teenage media

Teenage media

Young readers are proactively creating and embellishing their own…
Teens say they are turning to AI for friendship

Teens say they are turning to AI for friendship

Teenagers are increasingly turning to AI for advice, emotional…
Third Sector Podcast: How to engage Gen Z in your charitable mission

Third Sector Podcast: How to engage Gen Z in your charitable mission

Lucinda and Emily find out what it means to meet young people where…
Younger adults feel increasingly likely to give to charities, survey finds

Younger adults feel increasingly likely to give to charities, survey finds

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The New Nostalgia

The New Nostalgia

Longing for authenticity, Gen Z is romanticizing a pre-Internet era…

2025 Gen Z and Millennial Survey

New study: Young people rank as the loneliest age group

Young people rank as the loneliest age group
Turns out Gen-Z isn't as sober as once thought

Turns out Gen-Z isn't as sober as once thought

Get smart fast with global actionable insights, case studies and…
Faith, redesigned

Faith, redesigned

Cool, new religion is connecting and healing Gen Zers.
Teachers Are Not OK

Teachers Are Not OK

AI, ChatGPT, and LLMs "have absolutely blown up what I try to…
Gen Z are changing what it means to be a ‘reader’

Gen Z are changing what it means to be a ‘reader’

Panic about the demise of book reading is overblown — across genres,…
Plants, skincare, oat milk: Gen Z are the subscription kings

Plants, skincare, oat milk: Gen Z are the subscription kings

Invitations to sign up used to be greeted with suspicion, but this…
Research finds shift from older to younger people volunteering over past decade

Research finds shift from older to younger people volunteering over past decade
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