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Over-50s Are Finding a Meaningful Second Act in Care Work

Over-50s Are Finding a Meaningful Second Act in Care Work

Seniors in the U.K. have found rewarding, flexible work providing aid…
Gen X Is Quietly Dominating Luxury. Here’s How to Approach Them

Gen X Is Quietly Dominating Luxury. Here’s How to Approach Them

As younger, more aspirational customers are turning away from luxury,…
Gen X sees luxury as more aligned with freedom than status

Gen X sees luxury as more aligned with freedom than status

Get smart fast with global actionable insights, case studies and…
Gen X's real estate gripes

Gen X's real estate gripes

I wrote about the chaos in store as baby boomers pass down homes to…
Gen X careers

Gen X careers

As AI disrupts lifelong careers, Gen X forges new pathways.
Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers

Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers

When it comes to social marketing, the focus is often on younger…
Collecting accurate data 24/7, Peri empowers women navigating perimenopause

Collecting accurate data 24/7, Peri empowers women navigating perimenopause

Peri, a CES 2025 honoree, tracks symptoms and activity via a sensor…
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The Paradigm Shift - Navigating the future of loyalty

Loyalty is Dead. Long Live Loyalty. Explore trends and inspiration to…
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Gen X Horizon Scan

Dive into trends and inspiration for engaging Gen X.

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Gen X Horizon Scan Webinar

Hear the headlines from the Gen X horizon scan report
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Mass Participation Horizon Scan

Dive into trends and inspiration for mass participation events…
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Legacy Horizon Scan

Dive into trends and inspiration for legacy fundraising innovation.