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Gen Z broke the marketing funnel. What now? (Part II)

Gen Z broke the marketing funnel. What now? (Part II)

Shopping via social media has made the purchasing journey seamless,…
Financial Times launches first Substack newsletter to target younger readers

Financial Times launches first Substack newsletter to target younger readers

The Financial Times joins titles including the Daily Mail in joining…
Forget SEO. Welcome to the World of Generative Engine Optimization

Forget SEO. Welcome to the World of Generative Engine Optimization

This holiday season, more shoppers are expected to use chatbots to…
ICYMI: Community Lessons from Goodreads, Letterboxd, Adidas, & More

ICYMI: Community Lessons from Goodreads, Letterboxd, Adidas, & More

6 community apps share what's working and what's not on social
Why Monzo is using a serious channel in an unserious way

Why Monzo is using a serious channel in an unserious way

Get smart fast with global actionable insights, case studies and…
Gen Z is cutting back on doomscrolling—how it’s connecting with brands and creators IRL

Gen Z is cutting back on doomscrolling—how it’s connecting with brands and creators IRL

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next…
The future of fashion magazines: Fewer, more premium issues

The future of fashion magazines: Fewer, more premium issues

After years of decline, magazines are getting a refresh with bigger,…
The journalist cracking the TikTok code

The journalist cracking the TikTok code

Mia Sato was tired of watching news influencers steal her work.
Adapt or die? When total brand overhauls work, and when they don’t

Adapt or die? When total brand overhauls work, and when they don’t

When heritage brands overhaul their identities, the backlash can be…

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Marketing to kidults

Marketing to kidults

Adults are spending serious time and money on embracing their inner…
Brand Purpose … Are consumers aware to care?

Brand Purpose … Are consumers aware to care?
The Top 100 Coolest Brands UK As Voted by Kids and Teens

The Top 100 Coolest Brands UK As Voted by Kids and Teens

Discover the Coolest Brands of 2025, shaped by over 30,000 kids and…
'Posted is better than perfect': Advice from the Wimbledon social team

'Posted is better than perfect': Advice from the Wimbledon social team

I talked to the tennis tournament's social team about sharing 6,000…
How 831 Stories Is Building A Fandom-First Book Brand

How 831 Stories Is Building A Fandom-First Book Brand

Its strategy includes commissioned fanfiction and "in-universe" merch.

Smoking avatars and online games: how big tobacco targets young people in the metaverse

Cigarettes and vapes are being smuggled into virtual spaces beyond…

The British brands fusing flora, fairytale and folklore
How Zohran Mamdani Used Free Merch to Power His Mayoral Campaign

How Zohran Mamdani Used Free Merch to Power His Mayoral Campaign

The 33-year-old candidate’s hats, tees, and totes have been…
Entertainment marketing in the age of indifference—why creators are the new currency

Entertainment marketing in the age of indifference—why creators are the new currency

At Tribeca X, top marketers spotlighted creators as they talked about…
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