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Retail Media’s Next Evolution: Getting Into Content

Retail Media’s Next Evolution: Getting Into Content

But some ad buyers wonder if branded content undermines the core…
DELEGATED DEMAND: Consumers will stop DOING the buying

DELEGATED DEMAND: Consumers will stop DOING the buying

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GEN Z SPORTS FANDOM + THE MEGA-MOMENT

GEN Z SPORTS FANDOM + THE MEGA-MOMENT
Electronic Arts launches EA Advertising, a new way for brands to advertise ‘directly into gameplay’

Electronic Arts launches EA Advertising, a new way for brands to advertise ‘directly into gameplay’

Electronic Arts announced EA Advertising, a new way for brands to…

Spotify and Universal Music agree deal to let subscribers create AI remixes

Licensing agreement will allow listeners to use AI to create content…
Why brands are running to Strava

Why brands are running to Strava

Consumers are seeking wellness at every turn and IRL activations to…
You Know Every Song. We Saved You Two Tickets. Introducing Reserved.

You Know Every Song. We Saved You Two Tickets. Introducing Reserved.

Getting tickets to the shows you care about most can feel like a lot.…

Pulse Mindfulness

The first smart wearable designed to help you practice mindfulness,…

THE FUNNEL IS F*CKED

Hey, what are you looking for?

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The Anti-AI Slop Playbook

The Anti-AI Slop Playbook

As generative AI floods the market with fast, low-cost content,…
Semrush refreshes its identity to power brand visibility in the AI Search Era

Semrush refreshes its identity to power brand visibility in the AI Search Era

The company repositioned itself as a unified intelligence engine,…

How Fishwife builds momentum through newness

I talk to the tinned fish brand about how a marketing calendar…
The Rise of Anti-AI Marketing: Why Brands Are Choosing Craft Over Convenience •

The Rise of Anti-AI Marketing: Why Brands Are Choosing Craft Over Convenience •

How anti-AI marketing is rising as brands choose creativity,…
This publisher enlists ‘bookfluencers’ to choose its titles. Is it working?

This publisher enlists ‘bookfluencers’ to choose its titles. Is it working?

At Bindery Books, a publishing startup, online influencers work as…
COACH INTRODUCES "EXPLORE YOUR STORY”, A NEW CAMPAIGN CHAMPIONING THE POWER OF STORYTELLING

COACH INTRODUCES "EXPLORE YOUR STORY”, A NEW CAMPAIGN CHAMPIONING THE POWER OF STORYTELLING

/PRNewswire/ -- Today, Coach introduces "Explore Your Story," the…
Fashion Designers’ New Marketing Play: Personal History

Fashion Designers’ New Marketing Play: Personal History

From brand ambassadors to runway shows, fashion’s old shortcuts to…
ChatGPT to start showing users ads based on their conversations

ChatGPT to start showing users ads based on their conversations

ChatGPT may soon serve up ads for products it thinks you’d like to…
When nostalgia becomes heritage, and heritage becomes big business

When nostalgia becomes heritage, and heritage becomes big business

Get smart fast with global actionable insights, case studies and…
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