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THE FUNNEL IS F*CKED

How Fishwife builds momentum through newness

I talk to the tinned fish brand about how a marketing calendar…
The Rise of Anti-AI Marketing: Why Brands Are Choosing Craft Over Convenience •

The Rise of Anti-AI Marketing: Why Brands Are Choosing Craft Over Convenience •

How anti-AI marketing is rising as brands choose creativity,…
Semrush refreshes its identity to power brand visibility in the AI Search Era

Semrush refreshes its identity to power brand visibility in the AI Search Era

The company repositioned itself as a unified intelligence engine,…
The Anti-AI Slop Playbook

The Anti-AI Slop Playbook

As generative AI floods the market with fast, low-cost content,…
COACH INTRODUCES "EXPLORE YOUR STORY”, A NEW CAMPAIGN CHAMPIONING THE POWER OF STORYTELLING

COACH INTRODUCES "EXPLORE YOUR STORY”, A NEW CAMPAIGN CHAMPIONING THE POWER OF STORYTELLING

/PRNewswire/ -- Today, Coach introduces "Explore Your Story," the…
This publisher enlists ‘bookfluencers’ to choose its titles. Is it working?

This publisher enlists ‘bookfluencers’ to choose its titles. Is it working?

At Bindery Books, a publishing startup, online influencers work as…
Fashion Designers’ New Marketing Play: Personal History

Fashion Designers’ New Marketing Play: Personal History

From brand ambassadors to runway shows, fashion’s old shortcuts to…
In 2026, We’re Friction-Maxxing

In 2026, We’re Friction-Maxxing

In the face of technologies that sell us escapism at every turn, we…

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When nostalgia becomes heritage, and heritage becomes big business

When nostalgia becomes heritage, and heritage becomes big business

Get smart fast with global actionable insights, case studies and…
ChatGPT to start showing users ads based on their conversations

ChatGPT to start showing users ads based on their conversations

ChatGPT may soon serve up ads for products it thinks you’d like to…
How being weird can save branding in 2026

How being weird can save branding in 2026

Design Director at Mother Design, Bentzion Goldman, feels identity…
Good futures report web thumbnail nature

Navigating Uncertainty: Lessons From Nature

Inspiration from nature and the natural world as provocation for…
Good futures report web thumbnail nature

Navigating Uncertainty: Lessons From Nature (Accessible Version)

Inspiration from nature and the natural world as provocation for…
Marketer’s Toolkit 2026: A guide to sustained uncertainty

Marketer’s Toolkit 2026: A guide to sustained uncertainty

Get smart fast with global actionable insights, case studies and…

The Adaptation Advantage: Adjusting to the constant pulse of crisis and polarization
Visions of 2050: We asked prominent media figures to read the present—and try to predict the future.

Visions of 2050: We asked prominent media figures to read the present—and try to predict the future.

We asked prominent media figures to read the present—and try to…
Escapism, Gatekeeping and Craft: The Year in Marketing

Escapism, Gatekeeping and Craft: The Year in Marketing

The age of effortless influence is over. In 2025, brands had to prove…
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