Welcome to
Good Futures

Here’s the latest from Good Futures

Filter by topic

All 2025 Trends Reports Weekly AI Boomers Brand & Marketing Climate Change Community Culture Economics Education Fundraising Gaming Gen Alpha Gen X Gen Z Gender Health Mental Health Millennials Nature Retail & Trading Science & Research Socials Sustainability Tech Third Sector Work Videos
Why ‘girl’ trends need to stop

Why ‘girl’ trends need to stop

Sad girl music, hot girl walks, feral girl summer, girl dinner and…
“Girl” trends and the repackaging of womanhood

“Girl” trends and the repackaging of womanhood

Online, women eat "girl dinners" and go on "hot girl walks." Welcome…
Iceland boss Richard Walker defends ‘illegal’ price cut on baby formula as he faces huge fine

Iceland boss Richard Walker defends ‘illegal’ price cut on baby formula as he faces huge fine

Iceland boss Richard Walker has defended slashing the price of baby…
What lessons can be drawn from the international earthquake response in Syria?

What lessons can be drawn from the international earthquake response in Syria?

The UN came in for severe criticism. Was it warranted?
Let’s ditch the tired tropes about video games – and research their impact properly

Let’s ditch the tired tropes about video games – and research their impact properly

No, gaming isn’t a niche, violence-inducing pastime – it’s the…
Adderall Shortages Are Dragging On—Can Video Games Help?

Adderall Shortages Are Dragging On—Can Video Games Help?

People with ADHD have been dealing with a stimulant shortage in the…
LEGO rolls out bricks designed to help visually impaired kids learn braille

LEGO rolls out bricks designed to help visually impaired kids learn braille

Braille bricks cater not just to blind and visually impaired kids but…
Why are TikTok creators so good at making people buy things?

Why are TikTok creators so good at making people buy things?

TikTok has major power to move consumers to spend on the products…
ChatGPT can turn bad writers into better ones

ChatGPT can turn bad writers into better ones

People who use ChatGPT to help with writing tasks are more productive…

Hey, what are you looking for?

Watch Read Chat
When It Comes to Climate Change, There's No Such Thing as a New Normal

When It Comes to Climate Change, There's No Such Thing as a New Normal

The phrase belies the fact that the climate is set to only get…
Why people struggle to understand climate risk

Why people struggle to understand climate risk

The confusion inherent in a hotter world
Yes, AI could profoundly disrupt education. But maybe that’s not a bad thing

Yes, AI could profoundly disrupt education. But maybe that’s not a bad thing

Humans need to excel at things AI can’t do – and that means more…
Era of global boiling has arrived,’ says UN chief as July set to be hottest month on record

Era of global boiling has arrived,’ says UN chief as July set to be hottest month on record

Head of World Meteorological Organization also warns ‘climate action…
How can we use AR to design a future eco-city?

How can we use AR to design a future eco-city?

Wild Streets is a technology innovator who have an augmented reality…
The Paradox of Gen Z

The Paradox of Gen Z

Addressing the one question we get over, and over, and over again on…
KPMG gives extra training to ‘lockdown-damaged’ Gen Z recruits

KPMG gives extra training to ‘lockdown-damaged’ Gen Z recruits

Overhaul comes as bosses note junior staff lack confidence when it…
The Future of Children’s Television Isn’t Television

The Future of Children’s Television Isn’t Television

Children’s media is its own universe, where YouTube sits at the…
The future of cities-|-according to the experts

The future of cities-|-according to the experts

Cities aren’t going anywhere, but they do need to change.
Prev Next