Doing good is changing. Prepare for what’s next.

Good Futures is a new subscription designed by Good Innovation to help charities get to the ‘so what’ behind trends and frame the current & future perspective.

Welcome to Good Futures

Your inbox is probably groaning under the weight of newsletters, podcasts and white papers. Finding the headspace to consider all this information in the context of your mission and challenge is hard.

That’s why we’ve developed Good Futures. We’re here to digest and frame the world of trends, deliver nuggets of inspiration and get to the ‘so what’ for the charity sector.

Good Futures is for the sector, not from the sector. Helping you prepare for what’s next.

What’s included in your subscription?

Good Futures Weekly

Weekly perspective on the now, next and future delivered to your inbox

The Paradigm Shift

Quarterly deep dive report into a macro trend

Inspiration Safaris

Go deeper into the paradigm shift with inspiration safaris and expert sessions

Content Archive

Unlimited access to our archive of inspiring content

You're in good company

Good Futures Weekly

Each edition of Good Futures Weekly is designed to help you make sense of the changing world right here and out there. We’re here to equip you with the insight to lead the conversation today, and to start planning for the future tomorrow.

Paradigm Shift

We travel deeper down the rabbit hole to focus on a single macro trend.

Taking a look back to look forwards on how the paradigm is changing and what that means for you and your organisation.


5G: What is it and what does it mean?

5G has the potential to either create a world divided or united by connection. In this deep dive report, we’ll look at how it will affect businesses, consumer behaviour and its pervasive impact on society.

Inspiration Safaris

Designed around each Paradigm Shift, we'll delve deeper into the trend with an Inspiration Safari. This is an immersive one day journey into the paradigm with meet the maker sessions and expert panel discussions, designed to help you fully unpack and explore the shift for you and your organisation.

Travel back in time


Unlimited access to our archive of inspiring content

Powered by Good Innovation

We partner with purpose-led organisations to create, test and incubate new ways to deliver both mission and money.

We’re part innovation consultancy, part start-up builders, part venture studio.

We’re entirely a collection of purpose-led innovators, entrepreneurs, designers, researchers and developers.