Doing good is changing. Prepare for what’s next.

Good Futures is a new subscription designed by Good Innovation to help charities get to the ‘so what’ behind trends and frame the current & future perspective.

Welcome to Good Futures

Your inbox is probably groaning under the weight of newsletters, podcasts and white papers. Finding the headspace to consider all this information in the context of your mission and challenge is hard.

That’s why we’ve developed Good Futures. We’re here to digest and frame the world of trends, deliver nuggets of inspiration and get to the ‘so what’ for the charity sector.

Good Futures is for the sector, not from the sector. Helping you prepare for what’s next.

What’s included in your subscription?

Good Futures Weekly

Weekly perspective on the now, next and future delivered to your inbox


Quarterly deep dive report into a macro trend

Inspiration Safaris

Go deeper into the reports with inspiration safaris and expert sessions

Content Archive

Unlimited access to our archive of inspiring content


Good Futures makes sense of all the stuff that you’ve heard of but don’t have the time to scour the internet for hours to learn about. It’s done in a way that makes it relevant for the non-profit world, sans all the usual BS you get from trend agencies. The best bit: it gets better every, single, month.

Head of Fundraising Innovation, British Red Cross

Good Futures quite simply cuts through the noise, bringing relevant articles and insights direct to your desk. They also deliver many ‘light bulb’ moments at their in-person safaris, providing the opportunity to hear from experts inside and outside the sector, in addition to the all-important networking opportunity with your sector peers.

Head of Individual Giving, WWT

Being a part of the Good Futures community has been an invaluable opportunity to step outside of our daily roles and be inspired by the bigger picture. In a time of uncertainty, the insight from the team at Good Futures, alongside the various speakers and experts at the Safari days, offer alternate ways of thinking and to spark innovation. It’s been great to share a space with so many peers from other charities and overcome hurdles faced by the sector, together!

Research Manager, Christian Aid

When Good Futures email pops in your in-tray you know it will be something you actually want to read. It'll tell you something you didn’t know and it will invariably prompt questions or spark ideas. Good Futures does the legwork for you and gives intelligent pointers as to what it might mean for charities.

Head of Innovation, RNIB

After attending the last safari my team and I were completely buzzing with ideas, innovations and discussion points. Our thinking had been pushed outside of the day to day workload, and there's no substitute for stepping away from the “office” and immersing yourself in a topic with inspiring individuals and being able to discuss with sector colleagues.

Head of Fundraising Innovation, WWF

Good Futures is like having a knowledgeable friend who helps you stay ahead of the curve in the charity sector. The weekly email provides a comprehensive scan of weak signals and delivers insightful analysis of the latest trends in an easily digestible format. It tells you something you didn’t know and prompts questions and sparks ideas. The trend reports and themed Inspiration Safaris pull the threads together to weave a strong platform for innovation activity. With Good Futures, you can feel confident that you are always up-to-date with the latest trends and insights in the charity sector.

Innovation Manager, Action for Children

Good Futures helps us to make sense of the bigger picture without getting lost along the way. With so much noise, Good Futures brings the music and provides tangible insight, connections and thought starters we can use across the charity. The team are helpful, receptive and always making the offering richer, so watch this space and make great things happen!

Senior Innovation Manager, Diabetes UK

Good Futures consolidation and prioritisation of the masses of information out there at everyone’s disposal via a digestible regular email has helped relieve such a resource intensive element of our roles. It’s been a useful kick-starter for us to begin contemplating future trends and opportunities for the sector and Mind.

Innovation Manager, Mind

From the weekly round ups through to deep dives, the Good Futures hub is a crucial part of our team’s ability to horizon scan. The content covered is on the pulse and gives us a platform to surface knotty questions and themes that in turn spark ideas and innovation. We get immense value from our membership and always look forward to hearing from Good Futures.

Senior Innovation Manager, British Heart Foundation

You're in good company

Good Futures Weekly

Each edition of Good Futures Weekly is designed to help you make sense of the changing world right here and out there. We’re here to equip you with the insight to lead the conversation today, and to start planning for the future tomorrow.


We travel deeper down the rabbit hole to focus on a single macro trend.

Taking a look back to look forwards on how the paradigm is changing and what that means for you and your organisation.


The Future of Charity

We believe our sector is in crisis & on the brink of a revolution.

The dominant paradigm of social good delivered by trusted charity, funded by philanthropy, grants and service contracts, articulating impact as a money in, money out equation no longer delivers.

This report is an invitation to collaborate on the future. It's not about saving charity for charity’s sake, but rather about building the foundations of something stronger, more agile and more fit to tackle future problems.

Inspiration Safaris

Designed around each Report, we'll delve deeper into the trend with an Inspiration Safari. This is an immersive one day journey into the report with meet the maker sessions and expert panel discussions, designed to help you fully unpack and explore the shift for you and your organisation.

Travel back in time


Unlimited access to our archive of inspiring content

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We're a social impact innovation consultancy.

We partner with purpose-led organisations to create, test and incubate new ways to deliver both mission and money.

We’re part innovation consultancy, part start-up builders, part venture studio.

We’re entirely a collection of purpose-led innovators, entrepreneurs, designers, researchers and developers.