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Good Futures 2026 Trend Report

Our 10 trends for the upcoming year
Screenshot 2025 12 18 at 12 19 01

2026 Trends Webinar

Hear our predictions for the year ahead.
Gen X Is Quietly Dominating Luxury. Here’s How to Approach Them

Gen X Is Quietly Dominating Luxury. Here’s How to Approach Them

As younger, more aspirational customers are turning away from luxury,…
Gen X sees luxury as more aligned with freedom than status

Gen X sees luxury as more aligned with freedom than status

Get smart fast with global actionable insights, case studies and…
Why are MP3 players making a comeback?

Why are MP3 players making a comeback?

For a generation questioning subscription models and rejecting online…
How Millennials’ Y2K Nostalgia Is Fueling This New Round of TV Revivals — Including ‘Scrubs,’ ‘Buffy’ and ‘Malcolm in the Middle’

How Millennials’ Y2K Nostalgia Is Fueling This New Round of TV Revivals — Including ‘Scrubs,’ ‘Buffy’ and ‘Malcolm in the Middle’

Millennials' Y2K nostalgia is helping fuel this new round of TV…
Welcome to the Post-Naive Internet Era

Welcome to the Post-Naive Internet Era

The grand idealism of the free and open internet might be over for…

Up to 50,000 nurses could quit UK over immigration plans, survey suggests

Exclusive: union leaders say proposed changes are immoral and could…
Maternity services in decline

Maternity services in decline

Pinprick blood test could detect disease 10 years before symptoms appear-|-study finds

Molecular profiles will give detailed snapshot of person’s physiology…
Blood Tests for Alzheimer’s Are Here

Blood Tests for Alzheimer’s Are Here

New diagnostic kits aim to revolutionize early screening of the…
Not engaging with AI could cause charities future issues, event hears

Not engaging with AI could cause charities future issues, event hears
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