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Breakthrough Brands 2023
CODED IDENTITY Digital customization fuels self-discovery and confidence

CODED IDENTITY Digital customization fuels self-discovery and confidence

Dive deep into the latest development within the Fashion Industry,…
WARC Talks: Gaming – unpacking opportunities for brands

WARC Talks: Gaming – unpacking opportunities for brands

Get smart fast with global actionable insights, case studies and…
After “Barbie,” Mattel Is Raiding Its Entire Toybox

After “Barbie,” Mattel Is Raiding Its Entire Toybox

In an era when “pre-awareness” rules Hollywood, the company is…
The kidult trend is here to stay

The kidult trend is here to stay

Call it suspended adulthood, kidulthood or plain old fun, people are…
Resetting expectations, refocusing inward and recharging growth

Resetting expectations, refocusing inward and recharging growth

E&M revenue keeps rising, but its growth is slowing. Our Outlook…

REPORT 2023
Why these sustainability-focused brands are foregoing big fundraises

Why these sustainability-focused brands are foregoing big fundraises

Fashion companies from Vivobarefoot to Finisterre are opting for…
How to: Design for Planet

How to: Design for Planet

Addressing the climate crisis will require all of design’s creative…

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NO ONE KNOWS EXACTLY WHAT SOCIAL MEDIA IS DOING TO TEENS

NO ONE KNOWS EXACTLY WHAT SOCIAL MEDIA IS DOING TO TEENS

Years and years of research add up to an uncomfortable reality: The…
How to Leave a Platform When the Party’s Over

How to Leave a Platform When the Party’s Over

Elon Musk’s degradation of Twitter may seem like a loss, but social…
Resist and destroy! The wild, bloody rise of anti-capitalist gaming

Resist and destroy! The wild, bloody rise of anti-capitalist gaming

From blowing up Margaret Thatcher to surviving the sinister clutches…
How to close fashion’s sustainability data gap

How to close fashion’s sustainability data gap

Fashion brands are scrambling to comply with incoming sustainability…
Gen Z is upending the purchase funnel, according to a new Edelman Trust Barometer report

Gen Z is upending the purchase funnel, according to a new Edelman Trust Barometer report

The traditional purchase funnel is a familiar marketing model. But…
TikTok prepares ‘Project S’ plan to break into online shopping

TikTok prepares ‘Project S’ plan to break into online shopping

ByteDance experiments with selling its own products through viral app…
American Companies Held Hostage by the Whims of TikTok

American Companies Held Hostage by the Whims of TikTok

The social-media giant has become “a billion-person focus group,”…
Are you ready for the next evolution of fan culture?

Are you ready for the next evolution of fan culture?

Dive deep into the latest development within the Entertainment…
Why Puma is launching a sustainability podcast

Why Puma is launching a sustainability podcast

After the formation of its youth council earlier this year, the…
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