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Shein Claims Record Profit Results in First Half

Shein Claims Record Profit Results in First Half

In a memo issued to investors, Shein also said GMV growth in Brazil…
‘I can’t stress how much BookTok sells’: teen literary influencers swaying publishers

‘I can’t stress how much BookTok sells’: teen literary influencers swaying publishers

TikTok recommendations are driving sales and launching authors’…
Overheard: TikTok, Influencing Menus, Nostalgia: Foods and More Food & Beverage Trends For Summer 2023

Overheard: TikTok, Influencing Menus, Nostalgia: Foods and More Food & Beverage Trends For Summer 2023

Dip into six unexpected eavesdropped conversations from enthusiastic…
How Epic Games became fashion’s unlikeliest bedfellow

How Epic Games became fashion’s unlikeliest bedfellow

Epic Games wants to grow beyond Fortnite, and it sees fashion as a…
The Whitney Museum's Winning Threads Strategy

The Whitney Museum's Winning Threads Strategy

Featuring an interview with Casey Betts, Senior Social Media Manager…
With Activity Declining, is a Threads Strategy Actually Worth It?

With Activity Declining, is a Threads Strategy Actually Worth It?

Meta’s Twitter competitor isn’t retaining half of its userbase. How…

Meta plans retention 'hooks' for Threads as more than half of users leave app

Meta executives are heavily focused on boosting retention on their…
Blonde Ambition

Blonde Ambition

How Mattel gave its iconic Barbie doll a makeover for 21st Century…
No such thing as too much merch?

No such thing as too much merch?

What brands can learn from the Barbie school of brand experience

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The Invention of “the Male Gaze”

The Invention of “the Male Gaze”

In 1973, the film theorist Laura Mulvey used concepts from…
The Society of Spectacle

The Society of Spectacle

The Culture Industry won, get over it
Buy now, pay later app downloads decline

Buy now, pay later app downloads decline

In the U.S., total BNPL app downloads for the second quarter fell 19%…

AI Is Rewriting the Rules of $200 Billion Games Industry

Breakthrough Brands 2023
Consumers and brands are collaborating for a more creative, collective future.

Consumers and brands are collaborating for a more creative, collective future.

Consumers and brands are collaborating for a more creative,…
CODED IDENTITY Digital customization fuels self-discovery and confidence

CODED IDENTITY Digital customization fuels self-discovery and confidence

Dive deep into the latest development within the Fashion Industry,…
WARC Talks: Gaming – unpacking opportunities for brands

WARC Talks: Gaming – unpacking opportunities for brands

Get smart fast with global actionable insights, case studies and…
After “Barbie,” Mattel Is Raiding Its Entire Toybox

After “Barbie,” Mattel Is Raiding Its Entire Toybox

In an era when “pre-awareness” rules Hollywood, the company is…
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