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Why Oatly’s marketers prefer cultural signals to focus groups

Why Oatly’s marketers prefer cultural signals to focus groups

By parsing this information, CultureLab’s proprietary AI spots the…
Trump’s Administration Wants to Erase Queer History. An Unconventional Book Club Is Fighting Back

Trump’s Administration Wants to Erase Queer History. An Unconventional Book Club Is Fighting Back

“Drag Race” star Miss Peppermint is co-leading Queer History 101, a…
Social Media Replaced Zines. Now Zines Are Taking the Power Back

Social Media Replaced Zines. Now Zines Are Taking the Power Back

At a time of fleeting memes and cultural platforms operated by…
Celebration Day

Celebration Day

Celebration day happens on the last bank holiday Monday in May. It is…
Preserving Cherokee Language, 10 Books at a Time

Preserving Cherokee Language, 10 Books at a Time

Seeking to revitalize the critically endangered language, an…
Gen Z are changing what it means to be a ‘reader’

Gen Z are changing what it means to be a ‘reader’

Panic about the demise of book reading is overblown — across genres,…
Travel buddies are out; solo trips are in

Travel buddies are out; solo trips are in

More people are going on holiday alone
The rise of the infinite fringe

The rise of the infinite fringe

How the internet immortalized the conspiracy theory
With its ‘lipstick in the dark’ store, KissMe Ferme dials up the senses

With its ‘lipstick in the dark’ store, KissMe Ferme dials up the senses

In a veiled, dimly lit pop-up, KissMe Ferme invites customers to…

Hey, what are you looking for?

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Pay attention to the rise of easy-focus content

Pay attention to the rise of easy-focus content

In a world where attention is expensive, your message must be…
Prosocial media

Prosocial media

Companies are putting the "social" back into social media.
Techxtural dining

Techxtural dining

From AI entertainment to VR omakase, technology adds texture to fine…
88 days a year. That’s how long the average adult now spends staring at a screen

88 days a year. That’s how long the average adult now spends staring at a screen

Heineken’s new campaign urges people to log off and connect IRL, as…
In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

A new Deloitte study shows that Gen Zers are choosing social and…
How Labour’s benefits cuts will impact disabled artists

How Labour’s benefits cuts will impact disabled artists

While Labour’s new cuts go beyond any one sector, many disabled…
From sleep raves to dream tech: why catching Z’s is now everyone’s fav hobby

From sleep raves to dream tech: why catching Z’s is now everyone’s fav hobby

IKEA’s global sleep study uncovers a sleep crisis, driven by tech,…
Elemental hues of 2025

Elemental hues of 2025

A warm, rich, and grounding sentiment drives the year ahead.
Ozempic world

Ozempic world

The global appetite for weight-loss drugs is driving disruption…
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