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Prosocial media

Prosocial media

Companies are putting the "social" back into social media.
Pay attention to the rise of easy-focus content

Pay attention to the rise of easy-focus content

In a world where attention is expensive, your message must be…
88 days a year. That’s how long the average adult now spends staring at a screen

88 days a year. That’s how long the average adult now spends staring at a screen

Heineken’s new campaign urges people to log off and connect IRL, as…
The rise of the infinite fringe

The rise of the infinite fringe

How the internet immortalized the conspiracy theory
Techxtural dining

Techxtural dining

From AI entertainment to VR omakase, technology adds texture to fine…
In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

A new Deloitte study shows that Gen Zers are choosing social and…
How Labour’s benefits cuts will impact disabled artists

How Labour’s benefits cuts will impact disabled artists

While Labour’s new cuts go beyond any one sector, many disabled…
From sleep raves to dream tech: why catching Z’s is now everyone’s fav hobby

From sleep raves to dream tech: why catching Z’s is now everyone’s fav hobby

IKEA’s global sleep study uncovers a sleep crisis, driven by tech,…
Ozempic world

Ozempic world

The global appetite for weight-loss drugs is driving disruption…

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Elemental hues of 2025

Elemental hues of 2025

A warm, rich, and grounding sentiment drives the year ahead.
Christie’s announces AI art auction, and not everyone is pleased

Christie’s announces AI art auction, and not everyone is pleased

Auction house Christie's plans to hold an AI art auction, an…
Montreal DJs move clubbing from midnight to morning, adding coffee and croissants

Montreal DJs move clubbing from midnight to morning, adding coffee and croissants

Gen Z is shifting away from traditional nightlife towards…
Kate Bush and Damon Albarn among 1,000 artists on silent AI protest album

Kate Bush and Damon Albarn among 1,000 artists on silent AI protest album

Recordings of empty studios represent impact on musicians of UK’s…
‘There’s no stress’: gamers go offline in retro console revival

‘There’s no stress’: gamers go offline in retro console revival

Trend to fix or buy consoles such as Game Gear or Nintendo 64s may…
Is internet-induced brain rot a myth?

Is internet-induced brain rot a myth?

Over the last few years, there has been a growing consensus that the…
‘Not second screen enough’: is Netflix deliberately dumbing down TV so people can watch while scrolling?

‘Not second screen enough’: is Netflix deliberately dumbing down TV so people can watch while scrolling?

Streaming insiders have claimed they’re being made to rewrite scripts…
How much does language shape our thinking?

How much does language shape our thinking?

English continues to expand into diverse regions around the world.…
See next year’s trends, now.

See next year’s trends, now.

Our not-yet-trending report is your glimpse into the future. See…
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