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Would you pay to be able to quit TikTok and Instagram? You’d be surprised how many would

Would you pay to be able to quit TikTok and Instagram? You’d be surprised how many would

"The relationship he has uncovered is more like the co-dependence…
Taxi app Heetch tells tourists to take an Uber during Paris Olympics /

Taxi app Heetch tells tourists to take an Uber during Paris Olympics /

Taxi app Heetch tells tourists to use its competitor during Paris…
Less than half of young people in UK watch live television says Ofcom

Less than half of young people in UK watch live television says Ofcom

Research finds people aged 16 to 34 ditching traditional broadcasts…
Reading between the lines: the book club boom

Reading between the lines: the book club boom

A desire for offline community and connection is fuelling a…
From Bosch to Brat-|-humorous design sticks with us

From Bosch to Brat-|-humorous design sticks with us

It would be naive to assume that seemingly irreverent memes are funny…
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Future of Loyalty: Matt Phelan

Keep your most important people loyal - your teams
Brands are unleashing generative AI design tools for customers

Brands are unleashing generative AI design tools for customers

DIY products and ad campaigns from Reebok, Adore Me and Versace…
Low alcohol sales boom ahead of Euros final

Low alcohol sales boom ahead of Euros final

More fans are embracing ‘nolo’ booze and canned ‘mocktails’ while…
Adidas partners with Mexican artisans for hand-embroidered soccer jerseys

Adidas partners with Mexican artisans for hand-embroidered soccer jerseys

From LinkedIn musings to an Adidas collab, Mexico's Someone Somewhere…

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Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences

Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences

Marketers are leaning on the tried-and-true channel that is social…
Behind the scenes with The Guardian creative team making all its election artwork by hand

Behind the scenes with The Guardian creative team making all its election artwork by hand

Partly inspired by a ‘Broken Britain’ and in direct response to the…
FUTURE SPORT

FUTURE SPORT

Gen Z athletes are pushing their physical, technological and creative…
How Germany’s ‘Orchestra of Change’ Inspires Action

How Germany’s ‘Orchestra of Change’ Inspires Action

“Scientists reach brains, but artists touch the heart. As musicians,…
A Dose of Inspiration: Why Doctors Are Prescribing Museum Visits

A Dose of Inspiration: Why Doctors Are Prescribing Museum Visits

At the French city of Lille’s Palais des Beaux-Arts, "museo-therapy"…
Recession pop is making a comeback

Recession pop is making a comeback

Charli XCX, Chappell Roan, Katy Perry and Kesha are all ushering in a…
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Navigating Change in 2025

10 trends for 2025 to help you navigate change
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Good Futures 2025 Trends Webinar

Dive into the 2025 trends with Good Futures
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The Paradigm Shift - Navigating the future of loyalty

Loyalty is Dead. Long Live Loyalty. Explore trends and inspiration to…
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