Good Futures
From LinkedIn musings to an Adidas collab, Mexico's Someone Somewhere…
Marketers are leaning on the tried-and-true channel that is social…
DIY products and ad campaigns from Reebok, Adore Me and Versace…
“Scientists reach brains, but artists touch the heart. As musicians,…
Charli XCX, Chappell Roan, Katy Perry and Kesha are all ushering in a…
Gen Z athletes are pushing their physical, technological and creative…
At the French city of Lille’s Palais des Beaux-Arts, "museo-therapy"…
10 trends for 2025 to help you navigate change
Dive into the 2025 trends with Good Futures
Loyalty is Dead. Long Live Loyalty. Explore trends and inspiration to…
Slides from the webinar launch for the future of loyalty report.
Stolp and Marie Kondo present a thoughtful approach to tech, helping…
In a backlash to the ever-more frantic pace of the digital world and…
Miu Miu’s ‘Summer Reads’ pop-ups are the latest in a line of…
New research shows how to use language to capture audience attention,…
Getting attention doesn’t mean that you have to be the loudest voice…
There’s a lot of buzz around attention advertising right now, but The…