Good Futures
Coolest Brands is back with its 2024 list of top 100 brands for kids…
Research finds people aged 16 to 34 ditching traditional broadcasts…
A desire for offline community and connection is fuelling a…
It would be naive to assume that seemingly irreverent memes are funny…
"The relationship he has uncovered is more like the co-dependence…
Taxi app Heetch tells tourists to use its competitor during Paris…
Keep your most important people loyal - your teams
From LinkedIn musings to an Adidas collab, Mexico's Someone Somewhere…
DIY products and ad campaigns from Reebok, Adore Me and Versace…
Marketers are leaning on the tried-and-true channel that is social…
Partly inspired by a ‘Broken Britain’ and in direct response to the…
More fans are embracing ‘nolo’ booze and canned ‘mocktails’ while…
Gen Z athletes are pushing their physical, technological and creative…
At the French city of Lille’s Palais des Beaux-Arts, "museo-therapy"…
“Scientists reach brains, but artists touch the heart. As musicians,…
Charli XCX, Chappell Roan, Katy Perry and Kesha are all ushering in a…
10 trends for 2025 to help you navigate change
Dive into the 2025 trends with Good Futures