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HAVE WE REACHED PEAK COMMUNITY?

HAVE WE REACHED PEAK COMMUNITY?

Community feels omnipresent these days, as the most overused word in…
WARC Talks: Gaming – unpacking opportunities for brands

WARC Talks: Gaming – unpacking opportunities for brands

Get smart fast with global actionable insights, case studies and…
After “Barbie,” Mattel Is Raiding Its Entire Toybox

After “Barbie,” Mattel Is Raiding Its Entire Toybox

In an era when “pre-awareness” rules Hollywood, the company is…
The kidult trend is here to stay

The kidult trend is here to stay

Call it suspended adulthood, kidulthood or plain old fun, people are…
Why these sustainability-focused brands are foregoing big fundraises

Why these sustainability-focused brands are foregoing big fundraises

Fashion companies from Vivobarefoot to Finisterre are opting for…

REPORT 2023
Resetting expectations, refocusing inward and recharging growth

Resetting expectations, refocusing inward and recharging growth

E&M revenue keeps rising, but its growth is slowing. Our Outlook…
5 Purposeful Trends to Spot at Cannes Lions 2023

5 Purposeful Trends to Spot at Cannes Lions 2023

As the International Festival of Creativity celebrates its 70th…
Unilever’s top marketer: Having ‘right product at right price’ comes before purpose

Unilever’s top marketer: Having ‘right product at right price’ comes before purpose

Unilever believes brand purpose is crucial for driving growth but its…

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Netflix Wants to Make Ads More Like TV Shows

Netflix Wants to Make Ads More Like TV Shows

The company has buddied up with advertisers mentioning ‘innovation’…
Branding a city: What makes a successful design

Branding a city: What makes a successful design

There’s a lot to juggle when creating a city’s visual identity –…
Stella Artois combines algorithms and art history to prove its provenance

Stella Artois combines algorithms and art history to prove its provenance

Beer brand analyses famous art work to show that people have enjoyed…

Why Surrealist Marketing Is Suddenly Everywhere

Brands including Jacquemus, Tod’s, Isabel Marant, and Victoria…
Startup boards are still a boys' club — 45% have no female representation

Startup boards are still a boys' club — 45% have no female representation

A lack of female board members can have a negative impact on the…
Gender pay gaps at country’s largest charities increase

Gender pay gaps at country’s largest charities increase
How Microsoft Excel Tries to Rebrand Work as Excitement

How Microsoft Excel Tries to Rebrand Work as Excitement

This banal type of office software has a long history of trying to…
Inside the metaverse meetups that let people share on death, grief, and pain

Inside the metaverse meetups that let people share on death, grief, and pain

Welcome to “Death Q&A,” a space with a unique combination of…
The UK's top universities reached an agreement on how to deal with generative AI

The UK's top universities reached an agreement on how to deal with generative AI

The technology can be seen as an “opportunity rather than a threat”…
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