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Electronic Arts launches EA Advertising, a new way for brands to advertise ‘directly into gameplay’

Electronic Arts announced EA Advertising, a new way for brands to…

Homeownership is now a video game genre

With owning your own property increasingly out of reach, ‘cosy’…

Lego announces Smart Brick, the ‘most significant evolution’ in 50 years

Starting with Lego Star Wars.

Livestreaming fundraising event raises over £3m for good causes

Reader Feedback: Netflix Retreats From Gaming Exactly When Gaming Becomes the Future

Netflix's platform was built for content recommendations, not the…

Roblox to block children from talking to adult strangers after string of lawsuits

Gaming platform to use facial age estimation to limit chats to…

Campaign turns in-game deaths into real-life organ donor registrations

Belgian group Reborn-to be Alive uses game mods to turn organ…

Who’s Ready to Find Love on Roblox?

The gaming platform's cooking up a dating feature.

Gaming Report 2025

Breaking boundaries to win.

Smoking avatars and online games: how big tobacco targets young people in the metaverse

Cigarettes and vapes are being smuggled into virtual spaces beyond…

Gaming in their golden years: why millions of seniors are playing video games

Adults over the age of 50 represent nearly a third of US gamers and…

In Relooted, gamers plan the perfect heist to reclaim Africa’s stolen artifacts

Gamers take on museum looting in reverse in a new game called…

The Minecraft generation is cashing in

Minecraft, the world's most popular video game has inspired a…

Are game nights the cure for the loneliness epidemic?

As young people crave more in-person experiences and structured play,…

Inside the creator economy: How gamers Are building their own brands

In recent years, the gaming industry has changed significantly.…

Kids are Protesting ICE in Roblox

"Despite being primarily a children’s game, Roblox has evolved into a…

You can now buy ‘real’ products in Roblox

Roblox built its fashion audience by selling digital Gucci and…

Gaming Holds the Key to Brands Trying to Reach Gen Alpha 

Companies crave loyalty from the savviest of digital natives, but…