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Everlane and the Death of the “Good” Millennial Life-Style Brand

Everlane and the Death of the “Good” Millennial Life-Style Brand

Everlane once embodied a hope that clothes could be mass-manufactured…
Gen Z Is Pioneering a New Understanding of Truth

Gen Z Is Pioneering a New Understanding of Truth
AI Translations Are Adding ‘Hallucinations’ to Wikipedia Articles

AI Translations Are Adding ‘Hallucinations’ to Wikipedia Articles

AI translated articles swapped sources or added unsourced sentences…
What It’s Like to Have a Brain Implant for 5 Years

What It’s Like to Have a Brain Implant for 5 Years

No one has had a Synchron brain-computer interface longer than Rodney…

‘I’m deathly afraid’: what is digital spirituality leading us toward?

Where traditional religion once gathered people together, digital…
Fake AI Content About the Iran War Is All Over X

Fake AI Content About the Iran War Is All Over X

X’s Grok is failing to accurately verify video footage from the Iran…
The Problem With Using AI in Your Personal Life

The Problem With Using AI in Your Personal Life

Using LLMs to talk with your friends is efficient. It’s also bad…
The one goal that unites most Gen Z men

The one goal that unites most Gen Z men

Gen Z men are surprisingly excited about parenthood.
“I Know a Good Etsy Witch”: Why Gen Z’s Turning to Witchcraft

“I Know a Good Etsy Witch”: Why Gen Z’s Turning to Witchcraft

With WitchTok exploding, psychic services booming and luxury houses…

Hey, what are you looking for?

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Trains cancelled over fake bridge collapse image

Trains cancelled over fake bridge collapse image

Rail services were cancelled after a 'hoax' picture of a damaged…

"TOMORROW’S COMMERCE"
Can Brands Still Make the Case for Sustainable Fashion?

Can Brands Still Make the Case for Sustainable Fashion?

In a climate where consumers are wary of greenwashing and a backlash…
Picture This: You're a Frog

Picture This: You're a Frog

It’s an imagined past, a pastoral imaginary, an alternate timeline in…
Why your kid is yelling “chicken banana”

Why your kid is yelling “chicken banana”

Is this the next “6-7”?
Good futures tarot 2026 web thumbnail

Good Futures 2026 Trend Report

Our 10 trends for the upcoming year