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4-in-5 Gen Z say niche culture is going mainstream

4-in-5 Gen Z say niche culture is going mainstream

As mass culture becomes inclusive and relevant, the cool kids embrace…
The Banality of Online Recommendation Culture

The Banality of Online Recommendation Culture

A recent surge of human-curated guidance is both a reaction against…
Kids TV Is Dead, Long Live Kids TV

Kids TV Is Dead, Long Live Kids TV

As Gen A pivots to creator-driven content, studios are struggling to…
Why is horror so popular right now?

Why is horror so popular right now?

Horror is dominating cinema, with films like The Substance, I Saw the…
Italian retailer fights reading decline by printing Madame Bovary on packs of biscotti

Italian retailer fights reading decline by printing Madame Bovary on packs of biscotti

Bennet transforms food packaging into a literary platform with Good…
‘I love the whole atmosphere and can spend hours browsing’: how did bookshops suddenly become cool?

‘I love the whole atmosphere and can spend hours browsing’: how did bookshops suddenly become cool?

A new survey suggests that young people are shunning AI algorithms…
Get Ready for a Lot More Bots on Social Media

Get Ready for a Lot More Bots on Social Media

Why Meta is filling our feeds with bots.
Beyond Brat: The Trend + Brand Product Formula Is Not Enough

Beyond Brat: The Trend + Brand Product Formula Is Not Enough

A culture refined by data and numbers spits out uniformity.
Analysis: How can charities harness social media trends?

Analysis: How can charities harness social media trends?

As Gen Z writes the marketing scripts of charities across the sector,…

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How to keep a long-term positioning fresh

How to keep a long-term positioning fresh

A Contagious guide to preserving, adapting and refreshing an…
Consumer emotions impact paid search clicks | WARC | The Feed

Consumer emotions impact paid search clicks | WARC | The Feed

Get smart fast with global actionable insights, case studies and…
How to Close the Gender Health Gap

How to Close the Gender Health Gap

Sexism within health systems means that women get worse and delayed…
Private healthcare boom fuelled by NHS waiting lists

Private healthcare boom fuelled by NHS waiting lists

UK market rose to all-time high of £12.4bn last year, with NHS paying…
Meet the brands designing bras for breast cancer survivors

Meet the brands designing bras for breast cancer survivors

Created by survivors themselves, independent brands are offering…
Living Well With Diabetes — With Help From a Peer

Living Well With Diabetes — With Help From a Peer

So much of managing diabetes takes place outside the doctor's office.…
Kids are learning how to make their own little language models

Kids are learning how to make their own little language models

A new program aims to teach them how AI works, by getting hands-on.
Adobe wants to make it easier for artists to blacklist their work from AI scraping

Adobe wants to make it easier for artists to blacklist their work from AI scraping

Its new web app is designed to help signal that work shouldn’t be…
Anthropic says latest AI model can control users’ computers

Anthropic says latest AI model can control users’ computers

Start-up backed by Google and Amazon says tool can act like a ‘human…
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