Read | Gen Z

Gen Z’s new drug of choice? Caffeine

From iced matcha lattes to wellness-coded energy drinks to flavoured…

‘We’ve been left to rot’: Inside Britain’s new Bedroom Generation

According to a recent report, one million young people across the UK…

Algo Life

In today’s era of TMI, brands no longer have the power to lead Zs…

The Loneliness Influencers

Inside the luxurious tedium of “I have no friends” TikTok.

The more young people use AI, the more they hate it

Caught between fears of job loss and social stigma, Gen Z’s opinions…

Entertain me! Why Gen Z wants more than the traditional pub

Under-30s prefer "experiences" and pre-arranged activities with…

Can the England flag ever be cool again? Gen Z are taking back control

Our flag is having a PR crisis thanks to far-right demonstrations and…

THE FUNNEL IS F*CKED

Gen Z Goes to the Movies! Younger Audiences Are Driving the Box Office, Study Shows

Contrary to conventional wisdom, younger generations are driving the…

Gen Z is already nostalgic for TikTok—and the platform is only 6 years old

A new Harris Poll finds the generation that made TikTok famous…

‘I’m deathly afraid’: what is digital spirituality leading us toward?

Where traditional religion once gathered people together, digital…

Young people want their news to be more fun, a new report says

In the news industry, there's no shortage of data that says the same…

Is the Word of the Year “Whimsy”?

Gen Z's latest hyperfixation is an attempt to escape day-to-day…

Gen Z is trying to log their way out of doomscrolling

Fed up with endless scrolling, some Gen Zers are tracking their media…

Hundreds of UK teenagers to pilot social media bans and restrictions

Trials to form part of three-month consultation on Keir Starmer’s…

Teens Are Over Superheroes, Want To See More “Connected Masculinity” Onscreen, Says Survey

An annual survey found kids and young adults prefer to see onscreen…

Gen Z males twice as likely as baby boomers to believe wives should obey husbands

Global survey shows young men and boys hold more traditional views…

Gen Z Identity Fragments

Dive into our 'Identity Fragment' cards, designed to bring Gen Z to…