Read | Gen Z

The New Nostalgia

Longing for authenticity, Gen Z is romanticizing a pre-Internet era…

Turns out Gen-Z isn't as sober as once thought

Get smart fast with global actionable insights, case studies and…

2025 Gen Z and Millennial Survey

New study: Young people rank as the loneliest age group

Young people rank as the loneliest age group

Faith, redesigned

Cool, new religion is connecting and healing Gen Zers.

Teachers Are Not OK

AI, ChatGPT, and LLMs "have absolutely blown up what I try to…

Plants, skincare, oat milk: Gen Z are the subscription kings

Invitations to sign up used to be greeted with suspicion, but this…

Gen Z are changing what it means to be a ‘reader’

Panic about the demise of book reading is overblown — across genres,…

Research finds shift from older to younger people volunteering over past decade

What makes middle school even worse? Climate anxiety.

Students have big feelings about climate change and its accompanying…

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

A new Deloitte study shows that Gen Zers are choosing social and…

We asked young people what would actually make them happy

In 2024, a report found that Gen Z is the unhappiest generation. From…

Mental health crisis ‘means youth is no longer one of happiest times of life’

UN-commissioned study in UK, US, Ireland, Australia, Canada and New…

Charities urged to invest as stats show fewer young staff than in other sectors

How to fix the dating crisis? Fix the friendship crisis first

Great relationships are built on a foundation of friendship. If we’re…

Generation Chatbot

If you can't beat 'em, join 'em: How Gen Z is using AI to get ahead…

Sustainability is Too Expensive for the Gen That Cares Most

Between the climate crisis and the cost of living crisis, young…

Reality shift

Generation Z’s embrace of different realities is a manifesto for hope…