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Are You Dead?: The viral Chinese app for young people living alone

Are You Dead?: The viral Chinese app for young people living alone

A new bleak-sounding app has been downloaded in droves by many youth…
Younger Men in the U.S. Among the Loneliest in West

Younger Men in the U.S. Among the Loneliest in West

Younger men in the U.S. feel lonelier than the rest of the country,…
Young people are leading a snail mail revival

Young people are leading a snail mail revival

As many of us yearn for more ‘analogue’ ways of living, slower, more…
Tired of AI, people are committing to the analog lifestyle in 2026

Tired of AI, people are committing to the analog lifestyle in 2026

With our homes and lives swarming with AI-powered devices, assistants…
An aversion to alcohol is moving the global party scene in an unexpected direction

An aversion to alcohol is moving the global party scene in an unexpected direction

Sober raves are gaining momentum in cities around the world with…

Reddit overtakes TikTok in UK thanks to search algorithms and gen Z

Platform is now Britain’s fourth most visited social media site as…
“I Know a Good Etsy Witch”: Why Gen Z’s Turning to Witchcraft

“I Know a Good Etsy Witch”: Why Gen Z’s Turning to Witchcraft

With WitchTok exploding, psychic services booming and luxury houses…
Why Millennials Love Prenups

Why Millennials Love Prenups

Long the province of the ultra-wealthy, prenuptial agreements are…
Gen Z and Gen Alpha Set to Drive 40% of Fashion Spending by 2035

Gen Z and Gen Alpha Set to Drive 40% of Fashion Spending by 2035

New BCG and Women’s Wear Daily (WWD) Report Reveals How Younger…

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Why are MP3 players making a comeback?

Why are MP3 players making a comeback?

For a generation questioning subscription models and rejecting online…
Gen Z broke the marketing funnel. What now? (Part II)

Gen Z broke the marketing funnel. What now? (Part II)

Shopping via social media has made the purchasing journey seamless,…
Why are young people getting married again?

Why are young people getting married again?

From pop stars to close friends, Gen Z is embracing an institution…
Gen Z is cutting back on doomscrolling—how it’s connecting with brands and creators IRL

Gen Z is cutting back on doomscrolling—how it’s connecting with brands and creators IRL

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next…
Gen Z is redefining the 'lipstick effect' with matcha and designer sneakers

Gen Z is redefining the 'lipstick effect' with matcha and designer sneakers

Gen Z is spending on small luxuries, similar to the lipstick index.…
What gives young people hope in times of crisis?

What gives young people hope in times of crisis?

From Zohran Mamdani, working with children to ‘pure delusion’ – we…
The Top 100 Coolest Brands UK As Voted by Kids and Teens

The Top 100 Coolest Brands UK As Voted by Kids and Teens

Discover the Coolest Brands of 2025, shaped by over 30,000 kids and…
AI Is Eliminating Jobs for Younger Workers

AI Is Eliminating Jobs for Younger Workers

New research from Stanford provides the clearest available evidence…

What unrestricted internet access did to Gen Z’s love life
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