Read | Millennials

Is the Word of the Year “Whimsy”?

Gen Z's latest hyperfixation is an attempt to escape day-to-day…

Are You Dead?: The viral Chinese app for young people living alone

A new bleak-sounding app has been downloaded in droves by many youth…

Younger Men in the U.S. Among the Loneliest in West

Younger men in the U.S. feel lonelier than the rest of the country,…

How millennials fell out of love with the internet

Is the internet really worse than it used to be, or are some of us…

Why Millennials Love Prenups

Long the province of the ultra-wealthy, prenuptial agreements are…

How Millennials’ Y2K Nostalgia Is Fueling This New Round of TV Revivals — Including ‘Scrubs,’ ‘Buffy’ and ‘Malcolm in the Middle’

Millennials' Y2K nostalgia is helping fuel this new round of TV…

Why are MP3 players making a comeback?

For a generation questioning subscription models and rejecting online…

It's a good time to be a nostalgic millennial

From the Backstreet Boys' Sphere residency to a mini "Dawson's Creek"…

AI Is Eliminating Jobs for Younger Workers

New research from Stanford provides the clearest available evidence…

Younger adults feel increasingly likely to give to charities, survey finds

2025 Gen Z and Millennial Survey

Research finds shift from older to younger people volunteering over past decade

Charities urged to invest as stats show fewer young staff than in other sectors

Parents delay having children – and why it matters for marketers

Get smart fast with global actionable insights, case studies and…

One in five Britons aged 18-45 prefer unelected leaders to democracy, poll finds

Exclusive: Voters overall are downbeat about politics and almost six…

The Paradigm Shift - Navigating the future of loyalty

Loyalty is Dead. Long Live Loyalty. Explore trends and inspiration to…

Level Up: Charity Gaming

Gaming has come a long way from being a niche hobby to an inescapable…

Millennial Parents Horizon Scan

Dive into trends and inspiration for engaging Millennial Parents.