< my feed

Read | Millennials

Filter by topic

All 2025 Trends Reports Weekly AI Boomers Brand & Marketing Climate Change Community Culture Economics Education Fundraising Gaming Gen Alpha Gen X Gen Z Gender Health Mental Health Millennials Nature Retail & Trading Science & Research Socials Sustainability Tech Third Sector Work Videos
Why Millennials Love Prenups

Why Millennials Love Prenups

Long the province of the ultra-wealthy, prenuptial agreements are…
How millennials fell out of love with the internet

How millennials fell out of love with the internet

Is the internet really worse than it used to be, or are some of us…
Why are MP3 players making a comeback?

Why are MP3 players making a comeback?

For a generation questioning subscription models and rejecting online…
How Millennials’ Y2K Nostalgia Is Fueling This New Round of TV Revivals — Including ‘Scrubs,’ ‘Buffy’ and ‘Malcolm in the Middle’

How Millennials’ Y2K Nostalgia Is Fueling This New Round of TV Revivals — Including ‘Scrubs,’ ‘Buffy’ and ‘Malcolm in the Middle’

Millennials' Y2K nostalgia is helping fuel this new round of TV…
It's a good time to be a nostalgic millennial

It's a good time to be a nostalgic millennial

From the Backstreet Boys' Sphere residency to a mini "Dawson's Creek"…
AI Is Eliminating Jobs for Younger Workers

AI Is Eliminating Jobs for Younger Workers

New research from Stanford provides the clearest available evidence…
Younger adults feel increasingly likely to give to charities, survey finds

Younger adults feel increasingly likely to give to charities, survey finds

2025 Gen Z and Millennial Survey
Research finds shift from older to younger people volunteering over past decade

Research finds shift from older to younger people volunteering over past decade

Hey, what are you looking for?

Watch Read Chat
Charities urged to invest as stats show fewer young staff than in other sectors

Charities urged to invest as stats show fewer young staff than in other sectors
Parents delay having children – and why it matters for marketers

Parents delay having children – and why it matters for marketers

Get smart fast with global actionable insights, case studies and…
One in five Britons aged 18-45 prefer unelected leaders to democracy, poll finds

One in five Britons aged 18-45 prefer unelected leaders to democracy, poll finds

Exclusive: Voters overall are downbeat about politics and almost six…
Good Futures Loyalty Report Web Thumbnail

The Paradigm Shift - Navigating the future of loyalty

Loyalty is Dead. Long Live Loyalty. Explore trends and inspiration to…
Good Futures Gaming Report Web Thumbnail

Level Up: Charity Gaming

Gaming has come a long way from being a niche hobby to an inescapable…
Good Futures Millennial Parents Report Web Thumbnail

Millennial Parents Horizon Scan

Dive into trends and inspiration for engaging Millennial Parents.
Good Futures Mass Pax Report Web Thumbnail

Mass Participation Horizon Scan

Dive into trends and inspiration for mass participation events…
Good Futures Legacy Report Web Thumbnail

Legacy Horizon Scan

Dive into trends and inspiration for legacy fundraising innovation.
Good Futures Retail Report Web Thumbnail

Retail Horizon Scan

Trends and inspiration for charity retail innovation in 2023, and…