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Why are MP3 players making a comeback?

Why are MP3 players making a comeback?

For a generation questioning subscription models and rejecting online…
Welcome to the Post-Naive Internet Era

Welcome to the Post-Naive Internet Era

The grand idealism of the free and open internet might be over for…
So you want to smell like an ancient god?

So you want to smell like an ancient god?

From bath oils inspired by Ancient Egypt to perfumes that pay tribute…
The man who uses perfume to unlock opportunities in prisons

The man who uses perfume to unlock opportunities in prisons

In jails across northern England, fragrances are being used to spark…
How Millennials’ Y2K Nostalgia Is Fueling This New Round of TV Revivals — Including ‘Scrubs,’ ‘Buffy’ and ‘Malcolm in the Middle’

How Millennials’ Y2K Nostalgia Is Fueling This New Round of TV Revivals — Including ‘Scrubs,’ ‘Buffy’ and ‘Malcolm in the Middle’

Millennials' Y2K nostalgia is helping fuel this new round of TV…
America’s Polarization Has Become the World's Side Hustle

America’s Polarization Has Become the World's Side Hustle

The 'psyops' revealed by X are entirely the fault of the perverse…
Forget SEO. Welcome to the World of Generative Engine Optimization

Forget SEO. Welcome to the World of Generative Engine Optimization

This holiday season, more shoppers are expected to use chatbots to…
It’s Cool to Have No Followers Now

It’s Cool to Have No Followers Now

As social media has become older, more manipulable, and more…

Booker prize launches £50,000 children’s award

Children will help judge the new prize along with children’s laureate…

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A Tool That Crushes Creativity

A Tool That Crushes Creativity

AI slop is winning.
The future of fashion magazines: Fewer, more premium issues

The future of fashion magazines: Fewer, more premium issues

After years of decline, magazines are getting a refresh with bigger,…
If print is not dead, who’s keeping it alive?

If print is not dead, who’s keeping it alive?

Shifting our focus from the designer or artist, and putting a…
How AI and Wikipedia have sent vulnerable languages into a doom spiral

How AI and Wikipedia have sent vulnerable languages into a doom spiral

Machine translators have made it easier than ever to create…
‘Algospeak’ and performing for the algorithmic imaginary

‘Algospeak’ and performing for the algorithmic imaginary

Trying to circumvent social media guidelines is changing our…
Libraries are palaces for the people. Their ramparts need defending

Libraries are palaces for the people. Their ramparts need defending
The words we use to talk about nature are disappearing. Here’s why that matters.

The words we use to talk about nature are disappearing. Here’s why that matters.

We’ll need to do more than ‘touch grass’ to revive them.
New rave rituals

New rave rituals

Raves are reborn as the surprising new frontier for wellness and…
It's a good time to be a nostalgic millennial

It's a good time to be a nostalgic millennial

From the Backstreet Boys' Sphere residency to a mini "Dawson's Creek"…
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