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THE FUNNEL IS F*CKED
The perfume brand bottling the scent of Timothée Chalamet’s armpits

The perfume brand bottling the scent of Timothée Chalamet’s armpits

Centred around the concept of ‘olfactory architecture’, ānti Parfum…
AI is changing how small online sellers decide what to make

AI is changing how small online sellers decide what to make

Entrepreneurs based in the US are using tools like Alibaba’s Accio to…
COACH INTRODUCES "EXPLORE YOUR STORY”, A NEW CAMPAIGN CHAMPIONING THE POWER OF STORYTELLING

COACH INTRODUCES "EXPLORE YOUR STORY”, A NEW CAMPAIGN CHAMPIONING THE POWER OF STORYTELLING

/PRNewswire/ -- Today, Coach introduces "Explore Your Story," the…

"TOMORROW’S COMMERCE"
Can Brands Still Make the Case for Sustainable Fashion?

Can Brands Still Make the Case for Sustainable Fashion?

In a climate where consumers are wary of greenwashing and a backlash…
Generational Breakdown: Gen Alpha

Generational Breakdown: Gen Alpha

Gen Alpha are growing up very differently to their millennial and Gen…
Fashion Designers’ New Marketing Play: Personal History

Fashion Designers’ New Marketing Play: Personal History

From brand ambassadors to runway shows, fashion’s old shortcuts to…

TOMORROW’S COMMERCE

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What your cheap clothes cost the planet

What your cheap clothes cost the planet

A global supply chain built for speed is leaving behind waste,…
Can Brands Still Make the Case for Sustainable Fashion?

Can Brands Still Make the Case for Sustainable Fashion?

In a climate where consumers are wary of greenwashing and a backlash…
Gen Z and Gen Alpha Set to Drive 40% of Fashion Spending by 2035

Gen Z and Gen Alpha Set to Drive 40% of Fashion Spending by 2035

New BCG and Women’s Wear Daily (WWD) Report Reveals How Younger…
Gen X sees luxury as more aligned with freedom than status

Gen X sees luxury as more aligned with freedom than status

Get smart fast with global actionable insights, case studies and…
Gen X Is Quietly Dominating Luxury. Here’s How to Approach Them

Gen X Is Quietly Dominating Luxury. Here’s How to Approach Them

As younger, more aspirational customers are turning away from luxury,…
Gen Z broke the marketing funnel. What now? (Part II)

Gen Z broke the marketing funnel. What now? (Part II)

Shopping via social media has made the purchasing journey seamless,…
A Growing Number of ‘Repair Cafes’ Are Popping Up Around the World to Curb Consumer Waste

A Growing Number of ‘Repair Cafes’ Are Popping Up Around the World to Curb Consumer Waste

Local communities are hosting events where people can bring in their…
How ‘Unplugging’ Became Luxury’s Most Valuable Currency

How ‘Unplugging’ Became Luxury’s Most Valuable Currency

In an era of AI slop and algorithm fatigue, going offline has become…
Gen Z is redefining the 'lipstick effect' with matcha and designer sneakers

Gen Z is redefining the 'lipstick effect' with matcha and designer sneakers

Gen Z is spending on small luxuries, similar to the lipstick index.…
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