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Generational Breakdown: Gen Alpha

Generational Breakdown: Gen Alpha

Gen Alpha are growing up very differently to their millennial and Gen…
Why your kid is yelling “chicken banana”

Why your kid is yelling “chicken banana”

Is this the next “6-7”?
Gen Z and Gen Alpha Set to Drive 40% of Fashion Spending by 2035

Gen Z and Gen Alpha Set to Drive 40% of Fashion Spending by 2035

New BCG and Women’s Wear Daily (WWD) Report Reveals How Younger…
Lego announces Smart Brick, the ‘most significant evolution’ in 50 years

Lego announces Smart Brick, the ‘most significant evolution’ in 50 years

Starting with Lego Star Wars.
The VPN panic is only getting started

The VPN panic is only getting started

Could age restrictions come to VPNs next?

Roblox to block children from talking to adult strangers after string of lawsuits

Gaming platform to use facial age estimation to limit chats to…

Booker prize launches £50,000 children’s award

Children will help judge the new prize along with children’s laureate…
“Biased,” “boring,” “chaotic,” and “bad”: A majority of teens hold negative views of news media, report finds

“Biased,” “boring,” “chaotic,” and “bad”: A majority of teens hold negative views of news media, report finds

About half of the teens surveyed believe that journalists frequently…

‘My son genuinely believed it was real’: Parents are letting little kids play with AI. Are they wrong?

Some believe AI can spark their child’s imagination through…

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Kids who use social media score lower on reading and memory tests, a study shows

Kids who use social media score lower on reading and memory tests, a study shows

Data from a large, ongoing study of adolescents shows a link between…
What gives young people hope in times of crisis?

What gives young people hope in times of crisis?

From Zohran Mamdani, working with children to ‘pure delusion’ – we…
The Top 100 Coolest Brands UK As Voted by Kids and Teens

The Top 100 Coolest Brands UK As Voted by Kids and Teens

Discover the Coolest Brands of 2025, shaped by over 30,000 kids and…
What Do Kids Actually Think About AI?

What Do Kids Actually Think About AI?

Parents, teachers, and experts have big opinions about the impacts of…
Skibidi! Trad-wife! Delulu! What can we learn from the words of 2025?

Skibidi! Trad-wife! Delulu! What can we learn from the words of 2025?

The Cambridge Dictionary has added thousands of new words in 2025,…
Who’s Ready to Find Love on Roblox?

Who’s Ready to Find Love on Roblox?

The gaming platform's cooking up a dating feature.
Teenage media

Teenage media

Young readers are proactively creating and embellishing their own…
Teens say they are turning to AI for friendship

Teens say they are turning to AI for friendship

Teenagers are increasingly turning to AI for advice, emotional…
Gen Alpha unfiltered

Gen Alpha unfiltered

Explore Gen Alpha’s values, behaviors, and mindset in GWI’s latest…
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