Read | Gen Alpha

The wilting rose emoji: what its rise and fall tells us about gen Alpha

It was the fastest-growing emoji in 2025 – but if you’re older than…

10-Year-Old Children Predict the Future

‘That’s so AI!’ What gen Alpha’s biggest insult tells us

The year’s most popular slang reveals what young people think about…

Gen-Alpha Teens Are Quietly Becoming the Household’s Most Powerful Brand Influencers

For Teen Boys, Beauty Is Suddenly Cool

Meta accepts U.S. safety rules while pitching softer tools abroad

As governments consider banning social media for under-16s, Meta is…

Teens are divided over New Meta restrictions

Support networks to help kids through polycrisis

Today’s world is a mess of troubling trends. Some groups are trying…

What Happens When Kids Design Playgrounds? Lava, Mushrooms, Giant Chess.

Minecraft Is Helping Kids Redesign Their Cities

The Proliferation of Deepfakes Is Profoundly Changing the Way Teenagers Use the Internet

AI-generated sexual content, including nonconsensual deepfakes, is…

Charities considering youth engagement plans after social media ban

In the Social Ban Era, Where Will Gen Alpha Spend Time Online?

Australia, the UK, and the UAE have now all banned social media…

‘We’ve been left to rot’: Inside Britain’s new Bedroom Generation

According to a recent report, one million young people across the UK…

The rise of AI toys

Alarms are being sounded about new toys powered by chatbots which are…

Hundreds of UK teenagers to pilot social media bans and restrictions

Trials to form part of three-month consultation on Keir Starmer’s…

Teens Are Over Superheroes, Want To See More “Connected Masculinity” Onscreen, Says Survey

An annual survey found kids and young adults prefer to see onscreen…

Generational Breakdown: Gen Alpha

Gen Alpha are growing up very differently to their millennial and Gen…