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You can now buy ‘real’ products in Roblox

You can now buy ‘real’ products in Roblox

Roblox built its fashion audience by selling digital Gucci and…
Gaming Holds the Key to Brands Trying to Reach Gen Alpha 

Gaming Holds the Key to Brands Trying to Reach Gen Alpha 

Companies crave loyalty from the savviest of digital natives, but…
Gen Alpha's Tastes Are Already Being Informed By Online Content

Gen Alpha's Tastes Are Already Being Informed By Online Content

Roughly half (48%) of Gen Alphas spend up to four hours on social…
What makes middle school even worse? Climate anxiety.

What makes middle school even worse? Climate anxiety.

Students have big feelings about climate change and its accompanying…
Kids with smartphones report higher well-being than expected, study finds

Kids with smartphones report higher well-being than expected, study finds

The first-of-its-kind, long-term study from USF also found 1 in 5…
In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

A new Deloitte study shows that Gen Zers are choosing social and…
Mental health crisis ‘means youth is no longer one of happiest times of life’

Mental health crisis ‘means youth is no longer one of happiest times of life’

UN-commissioned study in UK, US, Ireland, Australia, Canada and New…
Young men want more positive role models on social media, survey finds

Young men want more positive role models on social media, survey finds

Get smart fast with global actionable insights, case studies and…
Introducing Gen Beta, the children born starting in 2025

Introducing Gen Beta, the children born starting in 2025

Move over, Gen Alpha.

Hey, what are you looking for?

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It’s Time to Make the Internet Safer for Kids

It’s Time to Make the Internet Safer for Kids

Parent power alone won’t ensure the next generation’s…
Up to 300,000 children could be missing out on education in England, thinktank suggests

Up to 300,000 children could be missing out on education in England, thinktank suggests

EPI blames patchy data for uncertainty over numbers and calls for…
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Level Up: Case Studies

Case studies, examples and inspiration from inside and outside the…
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Level Up: Charity Gaming

Gaming has come a long way from being a niche hobby to an inescapable…
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Generation Alpha

Gen Alpha are the hyper-creative, hyper-aware, growing-up-too-fast…
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Should we rename Gen Alpha to Gen C?

Seth Godin thinks we should. In his latest blog post he makes a case…
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Generation Corona

Children born during the pandemic have seen a significant drop in I.Q…