Read | Gen Z

Sustainability is Too Expensive for the Gen That Cares Most

Between the climate crisis and the cost of living crisis, young…

Charities urged to invest as stats show fewer young staff than in other sectors

Generation Chatbot

If you can't beat 'em, join 'em: How Gen Z is using AI to get ahead…

How to fix the dating crisis? Fix the friendship crisis first

Great relationships are built on a foundation of friendship. If we’re…

Young men want more positive role models on social media, survey finds

Get smart fast with global actionable insights, case studies and…

Audiences to watch: Gen Z

Explore our 2025 Gen Z report for insights into key audiences to…

Reality shift

Generation Z’s embrace of different realities is a manifesto for hope…

Young people are having less fun

Youthful excess continues to decline

One in five Britons aged 18-45 prefer unelected leaders to democracy, poll finds

Exclusive: Voters overall are downbeat about politics and almost six…

Navigating the future of loyalty - Mini Report

Mini version of the loyalty report. The headlines and trends, with a…

The Paradigm Shift - Navigating the future of loyalty

Loyalty is Dead. Long Live Loyalty. Explore trends and inspiration to…

Level Up: Case Studies

Case studies, examples and inspiration from inside and outside the…

Level Up: Charity Gaming

Gaming has come a long way from being a niche hobby to an inescapable…

Mass Participation Horizon Scan

Dive into trends and inspiration for mass participation events…

Gen Z: Character Cards

Introducing our new audience segment tool: Character Cards.

Gen Z: Workshop In A Box

To help you go from inspiration to action, we’ve created a handy…

Gen Z Horizon Scan Report

8 trends for understanding Gen Z behaviours, needs and wants.

Retail Horizon Scan

Trends and inspiration for charity retail innovation in 2023, and…