Read | Gen Z

Gen Z broke the marketing funnel. What now? (Part II)

Shopping via social media has made the purchasing journey seamless,…

Gen Z is cutting back on doomscrolling—how it’s connecting with brands and creators IRL

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next…

Why are young people getting married again?

From pop stars to close friends, Gen Z is embracing an institution…

Gen Z is redefining the 'lipstick effect' with matcha and designer sneakers

Gen Z is spending on small luxuries, similar to the lipstick index.…

The Top 100 Coolest Brands UK As Voted by Kids and Teens

Discover the Coolest Brands of 2025, shaped by over 30,000 kids and…

What gives young people hope in times of crisis?

From Zohran Mamdani, working with children to ‘pure delusion’ – we…

Who’s Ready to Find Love on Roblox?

The gaming platform's cooking up a dating feature.

What unrestricted internet access did to Gen Z’s love life

AI Is Eliminating Jobs for Younger Workers

New research from Stanford provides the clearest available evidence…

Younger adults feel increasingly likely to give to charities, survey finds

Third Sector Podcast: How to engage Gen Z in your charitable mission

Lucinda and Emily find out what it means to meet young people where…

Teens say they are turning to AI for friendship

Teenagers are increasingly turning to AI for advice, emotional…

Teenage media

Young readers are proactively creating and embellishing their own…

The New Nostalgia

Longing for authenticity, Gen Z is romanticizing a pre-Internet era…

Faith, redesigned

Cool, new religion is connecting and healing Gen Zers.

Turns out Gen-Z isn't as sober as once thought

Get smart fast with global actionable insights, case studies and…

New study: Young people rank as the loneliest age group

Young people rank as the loneliest age group

2025 Gen Z and Millennial Survey