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Audiences to watch: Gen Z

Audiences to watch: Gen Z

Explore our 2025 Gen Z report for insights into key audiences to…

Young men want more positive role models on social media, survey finds

Young men want more positive role models on social media, survey finds

Get smart fast with global actionable insights, case studies and…

Young people are having less fun

Young people are having less fun

Youthful excess continues to decline

One in five Britons aged 18-45 prefer unelected leaders to democracy, poll finds

One in five Britons aged 18-45 prefer unelected leaders to democracy, poll finds

Exclusive: Voters overall are downbeat about politics and almost six…

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Navigating the future of loyalty - Mini Report

Mini version of the loyalty report. The headlines and trends, with a…

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The Paradigm Shift - Navigating the future of loyalty

Loyalty is Dead. Long Live Loyalty. Explore trends and inspiration to…

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Level Up: Case Studies

Case studies, examples and inspiration from inside and outside the…

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Level Up: Charity Gaming

Gaming has come a long way from being a niche hobby to an inescapable…

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Mass Participation Horizon Scan

Dive into trends and inspiration for mass participation events…

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Gen Z: Character Cards

Introducing our new audience segment tool: Character Cards.

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Gen Z: Workshop In A Box

To help you go from inspiration to action, we’ve created a handy…

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Gen Z Horizon Scan Report

8 trends for understanding Gen Z behaviours, needs and wants.

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Retail Horizon Scan

Trends and inspiration for charity retail innovation in 2023, and…

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Engage Goblin Mode

Goblin mode is the anti-trend to the highly curated aesthetic that’s…

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Mean Girls meets Gen Z

If you’ve watched Euphoria then you may have an image of US high…

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