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Blonde Ambition

Blonde Ambition

How Mattel gave its iconic Barbie doll a makeover for 21st Century…
No such thing as too much merch?

No such thing as too much merch?

What brands can learn from the Barbie school of brand experience
The Invention of “the Male Gaze”

The Invention of “the Male Gaze”

In 1973, the film theorist Laura Mulvey used concepts from…
The Society of Spectacle

The Society of Spectacle

The Culture Industry won, get over it

AI Is Rewriting the Rules of $200 Billion Games Industry
Buy now, pay later app downloads decline

Buy now, pay later app downloads decline

In the U.S., total BNPL app downloads for the second quarter fell 19%…

Breakthrough Brands 2023
CODED IDENTITY Digital customization fuels self-discovery and confidence

CODED IDENTITY Digital customization fuels self-discovery and confidence

Dive deep into the latest development within the Fashion Industry,…
Consumers and brands are collaborating for a more creative, collective future.

Consumers and brands are collaborating for a more creative, collective future.

Consumers and brands are collaborating for a more creative,…

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WARC Talks: Gaming – unpacking opportunities for brands

WARC Talks: Gaming – unpacking opportunities for brands

Get smart fast with global actionable insights, case studies and…
After “Barbie,” Mattel Is Raiding Its Entire Toybox

After “Barbie,” Mattel Is Raiding Its Entire Toybox

In an era when “pre-awareness” rules Hollywood, the company is…
The kidult trend is here to stay

The kidult trend is here to stay

Call it suspended adulthood, kidulthood or plain old fun, people are…
Resetting expectations, refocusing inward and recharging growth

Resetting expectations, refocusing inward and recharging growth

E&M revenue keeps rising, but its growth is slowing. Our Outlook…

REPORT 2023
Why these sustainability-focused brands are foregoing big fundraises

Why these sustainability-focused brands are foregoing big fundraises

Fashion companies from Vivobarefoot to Finisterre are opting for…
How to: Design for Planet

How to: Design for Planet

Addressing the climate crisis will require all of design’s creative…
NO ONE KNOWS EXACTLY WHAT SOCIAL MEDIA IS DOING TO TEENS

NO ONE KNOWS EXACTLY WHAT SOCIAL MEDIA IS DOING TO TEENS

Years and years of research add up to an uncomfortable reality: The…
How to Leave a Platform When the Party’s Over

How to Leave a Platform When the Party’s Over

Elon Musk’s degradation of Twitter may seem like a loss, but social…
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