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From TikTok to Trailheads: How Hiking Is Connecting Gen Z

From TikTok to Trailheads: How Hiking Is Connecting Gen Z
The Future Shopper 2024

The Future Shopper 2024

Our biggest report yet explores the evolving shopper landscape…
YouTube to restrict teenagers’ exposure to videos about weight and fitness

YouTube to restrict teenagers’ exposure to videos about weight and fitness

Platform will ensure algorithms do not keep pushing similar content…
Underconsumption

Underconsumption

The notion of buying less—whether a reaction to social media’s…
When It Comes to Banning Smartphones From Schools, What Really Works?

When It Comes to Banning Smartphones From Schools, What Really Works?

It isn't as simple as prohibiting all devices — but going phone-free…
Why everyone is obsessed with toys right now

Why everyone is obsessed with toys right now

Whether on shelves or part of wardrobes, dolls and trinkets are…
People are sick of swiping. So dating app Pique put up a 'singles wall' in Brooklyn

People are sick of swiping. So dating app Pique put up a 'singles wall' in Brooklyn

Offering an IRL alternative to swiping and hoping to spark genuine…
Bingo night is the new warehouse rave

Bingo night is the new warehouse rave

Young people are increasingly turning to activities your grandma used…
Squishmallows and Crocs climb the top 100 UK Coolest Brands for kids

Squishmallows and Crocs climb the top 100 UK Coolest Brands for kids

Coolest Brands is back with its 2024 list of top 100 brands for kids…

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Gen Alpha emerging as empowered spenders with eclectic tastes

Gen Alpha emerging as empowered spenders with eclectic tastes

Get smart fast with global actionable insights, case studies and…
Reading between the lines: the book club boom

Reading between the lines: the book club boom

A desire for offline community and connection is fuelling a…
Would you pay to be able to quit TikTok and Instagram? You’d be surprised how many would

Would you pay to be able to quit TikTok and Instagram? You’d be surprised how many would

"The relationship he has uncovered is more like the co-dependence…
Less than half of young people in UK watch live television says Ofcom

Less than half of young people in UK watch live television says Ofcom

Research finds people aged 16 to 34 ditching traditional broadcasts…
Taxi app Heetch tells tourists to take an Uber during Paris Olympics /

Taxi app Heetch tells tourists to take an Uber during Paris Olympics /

Taxi app Heetch tells tourists to use its competitor during Paris…
From Bosch to Brat-|-humorous design sticks with us

From Bosch to Brat-|-humorous design sticks with us

It would be naive to assume that seemingly irreverent memes are funny…
Adidas partners with Mexican artisans for hand-embroidered soccer jerseys

Adidas partners with Mexican artisans for hand-embroidered soccer jerseys

From LinkedIn musings to an Adidas collab, Mexico's Someone Somewhere…
Behind the scenes with The Guardian creative team making all its election artwork by hand

Behind the scenes with The Guardian creative team making all its election artwork by hand

Partly inspired by a ‘Broken Britain’ and in direct response to the…
Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences

Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences

Marketers are leaning on the tried-and-true channel that is social…
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