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How Epic Games became fashion’s unlikeliest bedfellow

Epic Games wants to grow beyond Fortnite, and it sees fashion as a…

The Whitney Museum's Winning Threads Strategy

Featuring an interview with Casey Betts, Senior Social Media Manager…

With Activity Declining, is a Threads Strategy Actually Worth It?

Meta’s Twitter competitor isn’t retaining half of its userbase. How…

Meta plans retention 'hooks' for Threads as more than half of users leave app

Meta executives are heavily focused on boosting retention on their…

Blonde Ambition

How Mattel gave its iconic Barbie doll a makeover for 21st Century…

No such thing as too much merch?

What brands can learn from the Barbie school of brand experience

The Invention of “the Male Gaze”

In 1973, the film theorist Laura Mulvey used concepts from…

The Society of Spectacle

The Culture Industry won, get over it

Buy now, pay later app downloads decline

In the U.S., total BNPL app downloads for the second quarter fell 19%…

AI Is Rewriting the Rules of $200 Billion Games Industry

Breakthrough Brands 2023

Consumers and brands are collaborating for a more creative, collective future.

Consumers and brands are collaborating for a more creative,…

CODED IDENTITY Digital customization fuels self-discovery and confidence

Dive deep into the latest development within the Fashion Industry,…

WARC Talks: Gaming – unpacking opportunities for brands

Get smart fast with global actionable insights, case studies and…

After “Barbie,” Mattel Is Raiding Its Entire Toybox

In an era when “pre-awareness” rules Hollywood, the company is…

The kidult trend is here to stay

Call it suspended adulthood, kidulthood or plain old fun, people are…

Resetting expectations, refocusing inward and recharging growth

E&M revenue keeps rising, but its growth is slowing. Our Outlook…

REPORT 2023