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Lessons in building authentic brand communities from Duolingo's sociopathic owl

Duolingo's pushy owl mascot comes to life at Shanghai graduation…

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Navigating Change in 2025

10 trends for 2025 to help you navigate change

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The Paradigm Shift - Navigating the future of loyalty

Loyalty is Dead. Long Live Loyalty. Explore trends and inspiration to…

A tech ethicist on how AI worsens ills caused by social media

A tech ethicist on how AI worsens ills caused by social media

The only cure is to impose change on AI firms’ incentives, argues…

On EU election day, Ben & Jerry's will swap Dutch voting pencils for ice cream

On EU election day, Ben & Jerry's will swap Dutch voting pencils for ice cream

Since less than half of those aged 18 to 24 turned out for the…

Welcome to the UK’s first TikTok election

Welcome to the UK’s first TikTok election

During the last election in 2019, none of the major political parties…

The dating app paradox: why dating apps might be worse than ever.

The dating app paradox: why dating apps might be worse than ever.

archived 21 Feb 2024 15:07:01 UTC

TikTok is reportedly testing a paid, ad-free version of its app

TikTok is reportedly testing a paid, ad-free version of its app

Screenshots show a $4.99 monthly ad-free option.

From followership to friendship: strategies for creating connection on TikTok

From followership to friendship: strategies for creating connection on TikTok

In the ‘Insight to Impact with Mintel Consulting’ series, thought…

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Meta is putting AI chatbots everywhere

Meta is putting AI chatbots everywhere

The Meta AI assistant is coming to WhatsApp, Messenger, and…

The austerity influencers of TikTok: ‘I wanted to share the things I have given up’

The austerity influencers of TikTok: ‘I wanted to share the things I have given up’

Unboxing luxury makeup is out; offering money-saving tips is in. The…

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Level Up: Charity Gaming

Gaming has come a long way from being a niche hobby to an inescapable…

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Gen X Horizon Scan

Dive into trends and inspiration for engaging Gen X.

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Good Futures 2024 Trends

From Biohacking, through to Machine Resistance. 15 trends to see you…

Dove pushes for legislation to protect kids’ self-esteem from social media

Dove pushes for legislation to protect kids’ self-esteem from social media

To boost its latest purpose-driven effort, the Unilever brand…

Lionsgate's TikTok Is Basically a Fan Account

Lionsgate's TikTok Is Basically a Fan Account

I spoke with Eric Dachman, Director of Digital Marketing at Lionsgate.

The Case for Banning Children from Social Media

The Case for Banning Children from Social Media

Most people seem to agree that something should be done to protect…

Banning TikTok will bring on the splinternet

Banning TikTok will bring on the splinternet

Retaliatory censorship by Russia and China on apps and devices will…

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