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Younger Men in the U.S. Among the Loneliest in West

Younger Men in the U.S. Among the Loneliest in West

Younger men in the U.S. feel lonelier than the rest of the country,…
Are You Dead?: The viral Chinese app for young people living alone

Are You Dead?: The viral Chinese app for young people living alone

A new bleak-sounding app has been downloaded in droves by many youth…
How millennials fell out of love with the internet

How millennials fell out of love with the internet

Is the internet really worse than it used to be, or are some of us…
Why Millennials Love Prenups

Why Millennials Love Prenups

Long the province of the ultra-wealthy, prenuptial agreements are…
Why are MP3 players making a comeback?

Why are MP3 players making a comeback?

For a generation questioning subscription models and rejecting online…
How Millennials’ Y2K Nostalgia Is Fueling This New Round of TV Revivals — Including ‘Scrubs,’ ‘Buffy’ and ‘Malcolm in the Middle’

How Millennials’ Y2K Nostalgia Is Fueling This New Round of TV Revivals — Including ‘Scrubs,’ ‘Buffy’ and ‘Malcolm in the Middle’

Millennials' Y2K nostalgia is helping fuel this new round of TV…
It's a good time to be a nostalgic millennial

It's a good time to be a nostalgic millennial

From the Backstreet Boys' Sphere residency to a mini "Dawson's Creek"…
AI Is Eliminating Jobs for Younger Workers

AI Is Eliminating Jobs for Younger Workers

New research from Stanford provides the clearest available evidence…
Younger adults feel increasingly likely to give to charities, survey finds

Younger adults feel increasingly likely to give to charities, survey finds

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2025 Gen Z and Millennial Survey
Research finds shift from older to younger people volunteering over past decade

Research finds shift from older to younger people volunteering over past decade
Charities urged to invest as stats show fewer young staff than in other sectors

Charities urged to invest as stats show fewer young staff than in other sectors
One in five Britons aged 18-45 prefer unelected leaders to democracy, poll finds

One in five Britons aged 18-45 prefer unelected leaders to democracy, poll finds

Exclusive: Voters overall are downbeat about politics and almost six…
Parents delay having children – and why it matters for marketers

Parents delay having children – and why it matters for marketers

Get smart fast with global actionable insights, case studies and…
Good Futures Loyalty Report Web Thumbnail

The Paradigm Shift - Navigating the future of loyalty

Loyalty is Dead. Long Live Loyalty. Explore trends and inspiration to…
Good Futures Gaming Report Web Thumbnail

Level Up: Charity Gaming

Gaming has come a long way from being a niche hobby to an inescapable…
Good Futures Millennial Parents Report Web Thumbnail

Millennial Parents Horizon Scan

Dive into trends and inspiration for engaging Millennial Parents.
Good Futures Mass Pax Report Web Thumbnail

Mass Participation Horizon Scan

Dive into trends and inspiration for mass participation events…
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