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Teenage media

Teenage media

Young readers are proactively creating and embellishing their own…
Teens say they are turning to AI for friendship

Teens say they are turning to AI for friendship

Teenagers are increasingly turning to AI for advice, emotional…
Gen Alpha unfiltered

Gen Alpha unfiltered

Explore Gen Alpha’s values, behaviors, and mindset in GWI’s latest…
What Today’s Kids Are Up To, According to Their Parents

What Today’s Kids Are Up To, According to Their Parents

Survey data on modern parenting styles.
AI Models And Parents Don’t Understand ‘Let Him Cook’

AI Models And Parents Don’t Understand ‘Let Him Cook’

LLMs are not familiar with “ate that up,” “secure the bag,” and…
Kids are Protesting ICE in Roblox

Kids are Protesting ICE in Roblox

"Despite being primarily a children’s game, Roblox has evolved into a…

New study: Young people rank as the loneliest age group

Young people rank as the loneliest age group
Teachers Are Not OK

Teachers Are Not OK

AI, ChatGPT, and LLMs "have absolutely blown up what I try to…

‘My parents didn’t have a clue’: why many digital natives would not give their kids smartphones

Online bullying, violence and paedophilia have made young people…

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Gaming Holds the Key to Brands Trying to Reach Gen Alpha 

Gaming Holds the Key to Brands Trying to Reach Gen Alpha 

Companies crave loyalty from the savviest of digital natives, but…
You can now buy ‘real’ products in Roblox

You can now buy ‘real’ products in Roblox

Roblox built its fashion audience by selling digital Gucci and…
Gen Alpha's Tastes Are Already Being Informed By Online Content

Gen Alpha's Tastes Are Already Being Informed By Online Content

Roughly half (48%) of Gen Alphas spend up to four hours on social…
What makes middle school even worse? Climate anxiety.

What makes middle school even worse? Climate anxiety.

Students have big feelings about climate change and its accompanying…
In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

A new Deloitte study shows that Gen Zers are choosing social and…
Kids with smartphones report higher well-being than expected, study finds

Kids with smartphones report higher well-being than expected, study finds

The first-of-its-kind, long-term study from USF also found 1 in 5…
Mental health crisis ‘means youth is no longer one of happiest times of life’

Mental health crisis ‘means youth is no longer one of happiest times of life’

UN-commissioned study in UK, US, Ireland, Australia, Canada and New…
Young men want more positive role models on social media, survey finds

Young men want more positive role models on social media, survey finds

Get smart fast with global actionable insights, case studies and…
Introducing Gen Beta, the children born starting in 2025

Introducing Gen Beta, the children born starting in 2025

Move over, Gen Alpha.
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