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Forget SEO. Welcome to the World of Generative Engine Optimization

Forget SEO. Welcome to the World of Generative Engine Optimization

This holiday season, more shoppers are expected to use chatbots to…
ICYMI: Community Lessons from Goodreads, Letterboxd, Adidas, & More

ICYMI: Community Lessons from Goodreads, Letterboxd, Adidas, & More

6 community apps share what's working and what's not on social
Gen Z is cutting back on doomscrolling—how it’s connecting with brands and creators IRL

Gen Z is cutting back on doomscrolling—how it’s connecting with brands and creators IRL

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next…
Why Monzo is using a serious channel in an unserious way

Why Monzo is using a serious channel in an unserious way

Get smart fast with global actionable insights, case studies and…
The journalist cracking the TikTok code

The journalist cracking the TikTok code

Mia Sato was tired of watching news influencers steal her work.
The future of fashion magazines: Fewer, more premium issues

The future of fashion magazines: Fewer, more premium issues

After years of decline, magazines are getting a refresh with bigger,…
Adapt or die? When total brand overhauls work, and when they don’t

Adapt or die? When total brand overhauls work, and when they don’t

When heritage brands overhaul their identities, the backlash can be…
Marketing to kidults

Marketing to kidults

Adults are spending serious time and money on embracing their inner…
The Top 100 Coolest Brands UK As Voted by Kids and Teens

The Top 100 Coolest Brands UK As Voted by Kids and Teens

Discover the Coolest Brands of 2025, shaped by over 30,000 kids and…

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Brand Purpose … Are consumers aware to care?

Brand Purpose … Are consumers aware to care?
'Posted is better than perfect': Advice from the Wimbledon social team

'Posted is better than perfect': Advice from the Wimbledon social team

I talked to the tennis tournament's social team about sharing 6,000…
How 831 Stories Is Building A Fandom-First Book Brand

How 831 Stories Is Building A Fandom-First Book Brand

Its strategy includes commissioned fanfiction and "in-universe" merch.

Smoking avatars and online games: how big tobacco targets young people in the metaverse

Cigarettes and vapes are being smuggled into virtual spaces beyond…
Entertainment marketing in the age of indifference—why creators are the new currency

Entertainment marketing in the age of indifference—why creators are the new currency

At Tribeca X, top marketers spotlighted creators as they talked about…
How Zohran Mamdani Used Free Merch to Power His Mayoral Campaign

How Zohran Mamdani Used Free Merch to Power His Mayoral Campaign

The 33-year-old candidate’s hats, tees, and totes have been…

The British brands fusing flora, fairytale and folklore
There's a Deep Generational Divide Over Digital Brands, Morning Consult Study Shows 

There's a Deep Generational Divide Over Digital Brands, Morning Consult Study Shows 

2025's Most Trusted Brands Report unveiled at ADWEEK House in Cannes…
Bridging advertising’s trust gap

Bridging advertising’s trust gap

Get smart fast with global actionable insights, case studies and…
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