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Stella Artois combines algorithms and art history to prove its provenance

Stella Artois combines algorithms and art history to prove its provenance

Beer brand analyses famous art work to show that people have enjoyed…
Branding a city: What makes a successful design

Branding a city: What makes a successful design

There’s a lot to juggle when creating a city’s visual identity –…
Netflix Wants to Make Ads More Like TV Shows

Netflix Wants to Make Ads More Like TV Shows

The company has buddied up with advertisers mentioning ‘innovation’…
Unilever’s top marketer: Having ‘right product at right price’ comes before purpose

Unilever’s top marketer: Having ‘right product at right price’ comes before purpose

Unilever believes brand purpose is crucial for driving growth but its…
5 Purposeful Trends to Spot at Cannes Lions 2023

5 Purposeful Trends to Spot at Cannes Lions 2023

As the International Festival of Creativity celebrates its 70th…
Resetting expectations, refocusing inward and recharging growth

Resetting expectations, refocusing inward and recharging growth

E&M revenue keeps rising, but its growth is slowing. Our Outlook…

REPORT 2023
Why these sustainability-focused brands are foregoing big fundraises

Why these sustainability-focused brands are foregoing big fundraises

Fashion companies from Vivobarefoot to Finisterre are opting for…
The kidult trend is here to stay

The kidult trend is here to stay

Call it suspended adulthood, kidulthood or plain old fun, people are…

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After “Barbie,” Mattel Is Raiding Its Entire Toybox

After “Barbie,” Mattel Is Raiding Its Entire Toybox

In an era when “pre-awareness” rules Hollywood, the company is…
WARC Talks: Gaming – unpacking opportunities for brands

WARC Talks: Gaming – unpacking opportunities for brands

Get smart fast with global actionable insights, case studies and…
HAVE WE REACHED PEAK COMMUNITY?

HAVE WE REACHED PEAK COMMUNITY?

Community feels omnipresent these days, as the most overused word in…
Trusts giving more in grants to charities than public bodies, research says

Trusts giving more in grants to charities than public bodies, research says
Look at the effects of the Tories’ corrupt voter ID rules – and then tell me Britain is still a democracy

Look at the effects of the Tories’ corrupt voter ID rules – and then tell me Britain is still a democracy

Once in power, Labour should focus on undoing the damage of these…
Podcast transcript: How to land a high-net-worth donor

Podcast transcript: How to land a high-net-worth donor

Lucinda and Andy speak to a philanthropy expert about successfully…
NPC report: Philanthropy needs to be 'turned inside-out'

NPC report: Philanthropy needs to be 'turned inside-out'

New Philanthropy Capital also says in a guide that people with 'lived…
FINANCIAL LITERACY TRAINING FOR GEN Z

FINANCIAL LITERACY TRAINING FOR GEN Z

Prograd provides TikTok-style content to help young people understand…
Young users are gravitating to new apps that flaunt positivity and connection.

Young users are gravitating to new apps that flaunt positivity and connection.

Young users are gravitating to new apps that flaunt positivity and…
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