inspiration-safari | Gen Z

Culture Brief: Gen Zs are reshaping reading

Gen Beta moms and dads share their parenting advice

Millennial parents reveal how they’re raising 2025 newborns with…

Gen Z Is Still Drinking, Just Not Like the Rest of Us

A new report from Highsnobiety shows that Gen Z is still wining and…

Gen Z’s surveillance backlash

Singles Are So Burned Out They’re Letting Spreadsheets Evaluate Their Dates

The Proliferation of Deepfakes Is Profoundly Changing the Way Teenagers Use the Internet

AI-generated sexual content, including nonconsensual deepfakes, is…

All the Cool Kids Are Birding

A younger crowd is flocking to a hobby once dominated by retirees—and…

Inside the Luddite Festival Harnessing Gen Z’s Rage Against Big Tech

New York City’s Summer of Ludd festival is teaching people how to…

GEN Z SPORTS FANDOM + THE MEGA-MOMENT

Gen Z’s new drug of choice? Caffeine

From iced matcha lattes to wellness-coded energy drinks to flavoured…

‘We’ve been left to rot’: Inside Britain’s new Bedroom Generation

According to a recent report, one million young people across the UK…

Algo Life

In today’s era of TMI, brands no longer have the power to lead Zs…

The Loneliness Influencers

Inside the luxurious tedium of “I have no friends” TikTok.

The more young people use AI, the more they hate it

Caught between fears of job loss and social stigma, Gen Z’s opinions…

Entertain me! Why Gen Z wants more than the traditional pub

Under-30s prefer "experiences" and pre-arranged activities with…

Can the England flag ever be cool again? Gen Z are taking back control

Our flag is having a PR crisis thanks to far-right demonstrations and…

THE FUNNEL IS F*CKED

Gen Z Goes to the Movies! Younger Audiences Are Driving the Box Office, Study Shows

Contrary to conventional wisdom, younger generations are driving the…