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Electronic Arts launches EA Advertising, a new way for brands to advertise ‘directly into gameplay’

Electronic Arts launches EA Advertising, a new way for brands to advertise ‘directly into gameplay’

Electronic Arts announced EA Advertising, a new way for brands to…

Spotify and Universal Music agree deal to let subscribers create AI remixes

Licensing agreement will allow listeners to use AI to create content…
Why brands are running to Strava

Why brands are running to Strava

Consumers are seeking wellness at every turn and IRL activations to…
You Know Every Song. We Saved You Two Tickets. Introducing Reserved.

You Know Every Song. We Saved You Two Tickets. Introducing Reserved.

Getting tickets to the shows you care about most can feel like a lot.…

Pulse Mindfulness

The first smart wearable designed to help you practice mindfulness,…

THE FUNNEL IS F*CKED
The Anti-AI Slop Playbook

The Anti-AI Slop Playbook

As generative AI floods the market with fast, low-cost content,…
Semrush refreshes its identity to power brand visibility in the AI Search Era

Semrush refreshes its identity to power brand visibility in the AI Search Era

The company repositioned itself as a unified intelligence engine,…

How Fishwife builds momentum through newness

I talk to the tinned fish brand about how a marketing calendar…

Hey, what are you looking for?

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The Rise of Anti-AI Marketing: Why Brands Are Choosing Craft Over Convenience •

The Rise of Anti-AI Marketing: Why Brands Are Choosing Craft Over Convenience •

How anti-AI marketing is rising as brands choose creativity,…
COACH INTRODUCES "EXPLORE YOUR STORY”, A NEW CAMPAIGN CHAMPIONING THE POWER OF STORYTELLING

COACH INTRODUCES "EXPLORE YOUR STORY”, A NEW CAMPAIGN CHAMPIONING THE POWER OF STORYTELLING

/PRNewswire/ -- Today, Coach introduces "Explore Your Story," the…
This publisher enlists ‘bookfluencers’ to choose its titles. Is it working?

This publisher enlists ‘bookfluencers’ to choose its titles. Is it working?

At Bindery Books, a publishing startup, online influencers work as…
Fashion Designers’ New Marketing Play: Personal History

Fashion Designers’ New Marketing Play: Personal History

From brand ambassadors to runway shows, fashion’s old shortcuts to…
ChatGPT to start showing users ads based on their conversations

ChatGPT to start showing users ads based on their conversations

ChatGPT may soon serve up ads for products it thinks you’d like to…
When nostalgia becomes heritage, and heritage becomes big business

When nostalgia becomes heritage, and heritage becomes big business

Get smart fast with global actionable insights, case studies and…
How being weird can save branding in 2026

How being weird can save branding in 2026

Design Director at Mother Design, Bentzion Goldman, feels identity…
In 2026, We’re Friction-Maxxing

In 2026, We’re Friction-Maxxing

In the face of technologies that sell us escapism at every turn, we…
Good futures report web thumbnail nature

Navigating Uncertainty: Lessons From Nature (Accessible Version)

Inspiration from nature and the natural world as provocation for…
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