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Inside The New York Times’ plans to correlate attention levels to other metrics

Inside The New York Times’ plans to correlate attention levels to other metrics

There’s a lot of buzz around attention advertising right now, but The…
How Time’s collectible covers make the case for a print comeback

How Time’s collectible covers make the case for a print comeback

Time's bookazine business and collectible covers are helping maintain…
Made You Look: The Power of Great Magazine Covers

Made You Look: The Power of Great Magazine Covers

Provocative design is still one of the best ways to slice through the…
In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now

In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now

Intrinsic in-game advertising has not yet become a default inclusion…
How the retail sector has been transformed in the last decade – and where it’s headed next

How the retail sector has been transformed in the last decade – and where it’s headed next

For the last decade, VML has been revealing the trends that will…
Charity shop income up year on year

Charity shop income up year on year

But income growth fails to match inflation, latest figures show
How to sell sustainable fashion, sustainably

How to sell sustainable fashion, sustainably

Last week, Swedish brand Asket wiped product imagery from its…
PROVIDING SHOPPERS WITH PROOF FOR SUSTAINABILITY CLAIMS

PROVIDING SHOPPERS WITH PROOF FOR SUSTAINABILITY CLAIMS

A startup makes it easy for consumers to view and verify green claims…
DIGITAL PASSPORTS AND AI TRANSFORM TEXTILE CIRCULARITY

DIGITAL PASSPORTS AND AI TRANSFORM TEXTILE CIRCULARITY

QR codes on clothes provide important information to enable easy…

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When Online Content Disappears

When Online Content Disappears

A quarter of all webpages that existed at one point between 2013 and…
5 Ways Criminals Are Using AI

5 Ways Criminals Are Using AI

Generative AI has made phishing, scamming, and doxxing easier than…
AI is your coworker now. Can you trust it?

AI is your coworker now. Can you trust it?

Generative AI tools such as OpenAI’s ChatGPT and Microsoft’s Copilot…
Despite AI enthusiasm, Workforce Index reveals workers aren’t yet unlocking its benefits

Despite AI enthusiasm, Workforce Index reveals workers aren’t yet unlocking its benefits

Using AI tools at work is associated with a host of positive…
A tech ethicist on how AI worsens ills caused by social media

A tech ethicist on how AI worsens ills caused by social media

The only cure is to impose change on AI firms’ incentives, argues…
How AI-powered no-code platforms are transforming side hustles

How AI-powered no-code platforms are transforming side hustles

No-code platforms that leverage new AI capabilities remove the…
‘Godfathers of climate chaos’: UN chief urges global fossil-fuel advertising ban

‘Godfathers of climate chaos’: UN chief urges global fossil-fuel advertising ban

António Guterres says world faces ‘climate crunch time’ and announces…
English pupil funding at same level as when Tories took power, study finds

English pupil funding at same level as when Tories took power, study finds

Real-terms funding per pupil at 2010 levels, teacher pay at 2001…
74% of consumers have walked away from purchases because they felt overwhelmed

74% of consumers have walked away from purchases because they felt overwhelmed

One solution to the overwhelm consumers feel? Gen AI-powered…
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