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Cancer vaccines will have a pivotal moment in 2025

Cancer vaccines will have a pivotal moment in 2025

After decades of disappointment, efforts to create jabs that can…
‘Young women can fall pregnant very easily’: inside the wild west of smartphone fertility apps

‘Young women can fall pregnant very easily’: inside the wild west of smartphone fertility apps

Observer analysis finds unregulated products being promoted as…
The Contagious IQ Download  /

The Contagious IQ Download  /

The ultimate inspirational tool to produce the best marketing ideas…
What value are you creating for your customers?

What value are you creating for your customers?

Get smart fast with global actionable insights, case studies and…
Liquid Death, Tony’s Chocolonely, Oatly: How to be a Change Brand

Liquid Death, Tony’s Chocolonely, Oatly: How to be a Change Brand

Get smart fast with global actionable insights, case studies and…
Is internet-induced brain rot a myth?

Is internet-induced brain rot a myth?

Over the last few years, there has been a growing consensus that the…
‘Not second screen enough’: is Netflix deliberately dumbing down TV so people can watch while scrolling?

‘Not second screen enough’: is Netflix deliberately dumbing down TV so people can watch while scrolling?

Streaming insiders have claimed they’re being made to rewrite scripts…
Is the digital detox industry a scam?

Is the digital detox industry a scam?

The ‘digital detox’ industry has spawned a number of apps and…
Young men want more positive role models on social media, survey finds

Young men want more positive role models on social media, survey finds

Get smart fast with global actionable insights, case studies and…

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Audiences to watch: Gen Z

Audiences to watch: Gen Z

Explore our 2025 Gen Z report for insights into key audiences to…
Reality shift

Reality shift

Generation Z’s embrace of different realities is a manifesto for hope…
Are You Lonely? Adopt a New Family on Facebook Today

Are You Lonely? Adopt a New Family on Facebook Today

A goat farmer in rural Minnesota, estranged from her biological…
Striding out with the new breed of Gen-Z walking groups

Striding out with the new breed of Gen-Z walking groups

Driven by social media, sobriety and a search for community, young…
Addiction Economy

Addiction Economy

Hair of the Dawg It’s the final day of Dry January. I tried it,…
The Future 100: 2025

The Future 100: 2025

VML reveals our 100 trends set to transform the marketplace in 2025

THE MASS PARTICIPATION PULSE 2025
How the internet reignited love for the in-store experience

How the internet reignited love for the in-store experience

Get smart fast with global actionable insights, case studies and…
Analysis: What is the outlook for charity retail?

Analysis: What is the outlook for charity retail?

As Scope announces proposals to close half of its stores, Emily Harle…
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