Good Futures
“Kidults” (anyone over 12) are responsible for a fourth of all annual…
In the year 2022, Gen Z became the dominant generation on the social…
The young age group is attracted to self-expression and…
From sex toys to contraceptive products, we investigate if we’re…
2x2 of modern culture
How consumers' taste shapes brand strategy
Wasa says people can cut their diet's climate footprint by 95% if…
Greenwashing is becoming more common. We put together a taxonomy of…
Few companies are spending money to meet their long-term climate…
A year in horror movies about the nightmare of aging, from X to…
Inside the cutthroat world of rag houses and reselling in the age of…
A deep dive into a booming economy where TikTok’s “uglycore”,…
Profound philosophical errors enabled the FTX collapse.
What if a movement designed to do the maximum good for the most…
When self-care is just a euphemism for selfish.
After everything has become a lifestyle brand, the frontier of…
