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From kidults to senior gamers, brands play with blurred generational divides

Marketers are embracing kidults and granny gamers alike, with…

They Searched Through Hundreds of Bands to Solve an Online Mystery

After 17 years, a group of Redditors have identified “The Most…

These are the top apps Gen Z young adults downloaded this year | TechCrunch

It's clear that Gen Z has an influence on app consumption. Known as…

Campaign of the Week: McDonald’s, Made to Order

McDonald’s Sweden engaged fans by turning customer orders into custom…

Natura creates sonic identity using the pulse of the Amazon

Brazilian beauty brand Natura has introduced its first sonic logo by…

Ranked: the best 2024 Christmas adverts, from LIDL to Waitrose

Only one can win

The Race to Christmas - 2024

How Shelter balanced sensitivity with creativity in low-budget ad with high-stakes

In a season of dazzling holiday ads, the homelessness charity stands…

What do jumping spiders find sexy? How DIY tech is offering insights into the animal mind.

Scientists build clever contraptions to study animal behavior like…

To prepare for the climate of tomorrow, foresters are branching out

At a reforestation site in Washington, forest managers are…

Job title of the future: Digital forest ranger

As forestry faces increased uncertainty, Martin Roth's high-tech…

A US university has a new requirement to graduate: take a climate change course

UC San Diego has added an innovative prerequisite to ‘prepare…

Here’s What the Regenerative Cities of Tomorrow Could Look Like

Around the world, seeds of regenerative cities have already been…

EVs for All: How Car Shares Are Making Electric Vehicles Accessible

For those not ready to invest in an EV of their own, community-first…

GOB uses mycelium foam to create a sustainable alternative to 40 billion plastic earplugs

Using Ecovative's AirMycelium foam, GOB’s new single-use,…

You Don't Need a Smartphone

This 36-page risograph-printed pamphlet is a radical & practical…

Blumhouse and Peacock to Open ‘Overnightmare’ Scary Experience at the Real ‘Shining’ Hotel in Colorado (EXCLUSIVE)

Peacock and Blumhouse will take over Colorado's Stanley Hotel, which…

Zoe Amar: AI presents both great opportunities and significant challenges – charities need a roadmap

As the sector enters a new phase of digital evolution, we are…