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UK’s top 1% of earners donate £52 a month to charities, research finds

UK’s top 1% of earners donate £52 a month to charities, research finds

Whose job is safe from AI?
Job Titles of The Future

Job Titles of The Future

Biological risk consultants forecast the impacts and opportunities of…

New study: Young people rank as the loneliest age group

Young people rank as the loneliest age group
I went speed-friending: the latest trend promising to cure loneliness

I went speed-friending: the latest trend promising to cure loneliness

One writer went on a series of friend dates in a bid to find her girl…
Gen X's real estate gripes

Gen X's real estate gripes

I wrote about the chaos in store as baby boomers pass down homes to…
Turns out Gen-Z isn't as sober as once thought

Turns out Gen-Z isn't as sober as once thought

Get smart fast with global actionable insights, case studies and…
Faith, redesigned

Faith, redesigned

Cool, new religion is connecting and healing Gen Zers.
Kids are Protesting ICE in Roblox

Kids are Protesting ICE in Roblox

"Despite being primarily a children’s game, Roblox has evolved into a…

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AI Models And Parents Don’t Understand ‘Let Him Cook’

AI Models And Parents Don’t Understand ‘Let Him Cook’

LLMs are not familiar with “ate that up,” “secure the bag,” and…
There's a Deep Generational Divide Over Digital Brands, Morning Consult Study Shows 

There's a Deep Generational Divide Over Digital Brands, Morning Consult Study Shows 

2025's Most Trusted Brands Report unveiled at ADWEEK House in Cannes…
Bridging advertising’s trust gap

Bridging advertising’s trust gap

Get smart fast with global actionable insights, case studies and…
New service offers a daily penpal for one month. No algorithms, no optimization

New service offers a daily penpal for one month. No algorithms, no optimization

A new social experiment called Month Friend trades algorithmic…
The Older Adults Conquering Loneliness Through Storytelling

The Older Adults Conquering Loneliness Through Storytelling

In weekly small-group conversations, Life Story Club participants —…
Can these British brands drum up demand for ‘Made in the UK’?

Can these British brands drum up demand for ‘Made in the UK’?

A new wave of British design talent is putting local manufacturing at…
Why Oatly’s marketers prefer cultural signals to focus groups

Why Oatly’s marketers prefer cultural signals to focus groups

By parsing this information, CultureLab’s proprietary AI spots the…
Why Women With Type 2 Diabetes Are Diagnosed Later Than Men

Why Women With Type 2 Diabetes Are Diagnosed Later Than Men

Researchers are trying to understand more about the biological and…
The Alzheimer’s drug pipeline is healthier than you might think

The Alzheimer’s drug pipeline is healthier than you might think

It reflects a more nuanced understanding of the disease
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