Topic | Gen Z

2025 Gen Z and Millennial Survey

Teachers Are Not OK

AI, ChatGPT, and LLMs "have absolutely blown up what I try to…

Gen Z are changing what it means to be a ‘reader’

Panic about the demise of book reading is overblown — across genres,…

Plants, skincare, oat milk: Gen Z are the subscription kings

Invitations to sign up used to be greeted with suspicion, but this…

Research finds shift from older to younger people volunteering over past decade

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

A new Deloitte study shows that Gen Zers are choosing social and…

What makes middle school even worse? Climate anxiety.

Students have big feelings about climate change and its accompanying…

We asked young people what would actually make them happy

In 2024, a report found that Gen Z is the unhappiest generation. From…

Mental health crisis ‘means youth is no longer one of happiest times of life’

UN-commissioned study in UK, US, Ireland, Australia, Canada and New…

Sustainability is Too Expensive for the Gen That Cares Most

Between the climate crisis and the cost of living crisis, young…

Generation Chatbot

If you can't beat 'em, join 'em: How Gen Z is using AI to get ahead…

How to fix the dating crisis? Fix the friendship crisis first

Great relationships are built on a foundation of friendship. If we’re…

Charities urged to invest as stats show fewer young staff than in other sectors

Young men want more positive role models on social media, survey finds

Get smart fast with global actionable insights, case studies and…

Audiences to watch: Gen Z

Explore our 2025 Gen Z report for insights into key audiences to…

Reality shift

Generation Z’s embrace of different realities is a manifesto for hope…

Young people are having less fun

Youthful excess continues to decline

One in five Britons aged 18-45 prefer unelected leaders to democracy, poll finds

Exclusive: Voters overall are downbeat about politics and almost six…