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Plants, skincare, oat milk: Gen Z are the subscription kings

Plants, skincare, oat milk: Gen Z are the subscription kings

Invitations to sign up used to be greeted with suspicion, but this…
Research finds shift from older to younger people volunteering over past decade

Research finds shift from older to younger people volunteering over past decade
What makes middle school even worse? Climate anxiety.

What makes middle school even worse? Climate anxiety.

Students have big feelings about climate change and its accompanying…
In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

A new Deloitte study shows that Gen Zers are choosing social and…
Mental health crisis ‘means youth is no longer one of happiest times of life’

Mental health crisis ‘means youth is no longer one of happiest times of life’

UN-commissioned study in UK, US, Ireland, Australia, Canada and New…
We asked young people what would actually make them happy

We asked young people what would actually make them happy

In 2024, a report found that Gen Z is the unhappiest generation. From…
How to fix the dating crisis? Fix the friendship crisis first

How to fix the dating crisis? Fix the friendship crisis first

Great relationships are built on a foundation of friendship. If we’re…
Charities urged to invest as stats show fewer young staff than in other sectors

Charities urged to invest as stats show fewer young staff than in other sectors
Sustainability is Too Expensive for the Gen That Cares Most

Sustainability is Too Expensive for the Gen That Cares Most

Between the climate crisis and the cost of living crisis, young…

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Generation Chatbot

Generation Chatbot

If you can't beat 'em, join 'em: How Gen Z is using AI to get ahead…
Young men want more positive role models on social media, survey finds

Young men want more positive role models on social media, survey finds

Get smart fast with global actionable insights, case studies and…
Reality shift

Reality shift

Generation Z’s embrace of different realities is a manifesto for hope…
Audiences to watch: Gen Z

Audiences to watch: Gen Z

Explore our 2025 Gen Z report for insights into key audiences to…
Young people are having less fun

Young people are having less fun

Youthful excess continues to decline
One in five Britons aged 18-45 prefer unelected leaders to democracy, poll finds

One in five Britons aged 18-45 prefer unelected leaders to democracy, poll finds

Exclusive: Voters overall are downbeat about politics and almost six…
Good Futures Loyalty Mini Report Web Thumbnail

Navigating the future of loyalty - Mini Report

Mini version of the loyalty report. The headlines and trends, with a…
Good Futures Loyalty Report Web Thumbnail

The Paradigm Shift - Navigating the future of loyalty

Loyalty is Dead. Long Live Loyalty. Explore trends and inspiration to…
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Level Up: Case Studies

Case studies, examples and inspiration from inside and outside the…
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