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AI-powered personalisation works but consumers are wary 

AI-powered personalisation works but consumers are wary 

Get smart fast with global actionable insights, case studies and…
Why Oatly’s marketers prefer cultural signals to focus groups

Why Oatly’s marketers prefer cultural signals to focus groups

By parsing this information, CultureLab’s proprietary AI spots the…
Can these British brands drum up demand for ‘Made in the UK’?

Can these British brands drum up demand for ‘Made in the UK’?

A new wave of British design talent is putting local manufacturing at…
National Trust uses AR to let London residents rewild dull city streets with blossom trees

National Trust uses AR to let London residents rewild dull city streets with blossom trees

Blending AR and nature, Glitch helps users visualize blossom trees in…
What it takes to maintain brand relevance in an era of endless choice

What it takes to maintain brand relevance in an era of endless choice

Brands face pressure as consumer habits change. EY Future Consumer…
The guerrilla marketing campaign against Elon Musk

The guerrilla marketing campaign against Elon Musk

As Tesla’s profits drop, a group called Everyone Hates Elon is going…
Brands Briefing: What brands should know before jumping into Substack

Brands Briefing: What brands should know before jumping into Substack

Rare Beauty is the latest to launch a Substack as more brands look…

The business of influence
Ice bucket challenge returns with new focus on mental health

Ice bucket challenge returns with new focus on mental health

The 2014 “Ice Bucket Challenge” returns more than a decade after it…

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Complete Guide to Employee-Generated Content

Complete Guide to Employee-Generated Content

Discover the power of employee-generated content (EGC) and how it…
Humble branding

Humble branding

In place of grandiose claims, some brands are embracing the everyday…
Third Sector Podcast: How to manage a charity rebrand

Third Sector Podcast: How to manage a charity rebrand

Andy and Emily find out what it takes to update a well-known brand…
The Duolingo Handbook

The Duolingo Handbook

earn about Duolingo's culture, principles, and approach to building…
Skincare brand 'The Ordinary' has launched a new campaign breaking down scientific papers to clarify industry myths

Skincare brand 'The Ordinary' has launched a new campaign breaking down scientific papers to clarify industry myths

In a world where facts can be blurred and science, often filtered,…
The Contagious IQ Download  /

The Contagious IQ Download  /

The ultimate inspirational tool to produce the best marketing ideas…
Liquid Death, Tony’s Chocolonely, Oatly: How to be a Change Brand

Liquid Death, Tony’s Chocolonely, Oatly: How to be a Change Brand

Get smart fast with global actionable insights, case studies and…
What value are you creating for your customers?

What value are you creating for your customers?

Get smart fast with global actionable insights, case studies and…
Letterboxd Marketing Strategy: a Masterclass in Building Community

Letterboxd Marketing Strategy: a Masterclass in Building Community

Explore Letterboxd's marketing strategy and how the film-focused…
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