Topic | Brand & Marketing

The business of influence

Brands Briefing: What brands should know before jumping into Substack

Rare Beauty is the latest to launch a Substack as more brands look…

The guerrilla marketing campaign against Elon Musk

As Tesla’s profits drop, a group called Everyone Hates Elon is going…

Humble branding

In place of grandiose claims, some brands are embracing the everyday…

Complete Guide to Employee-Generated Content

Discover the power of employee-generated content (EGC) and how it…

Third Sector Podcast: How to manage a charity rebrand

Andy and Emily find out what it takes to update a well-known brand…

The Duolingo Handbook

earn about Duolingo's culture, principles, and approach to building…

Skincare brand 'The Ordinary' has launched a new campaign breaking down scientific papers to clarify industry myths

In a world where facts can be blurred and science, often filtered,…

The Contagious IQ Download  /

The ultimate inspirational tool to produce the best marketing ideas…

What value are you creating for your customers?

Get smart fast with global actionable insights, case studies and…

Liquid Death, Tony’s Chocolonely, Oatly: How to be a Change Brand

Get smart fast with global actionable insights, case studies and…

Parents delay having children – and why it matters for marketers

Get smart fast with global actionable insights, case studies and…

Letterboxd Marketing Strategy: a Masterclass in Building Community

Explore Letterboxd's marketing strategy and how the film-focused…

New seal of approval for tech products that respect people’s time, attention and humanity

Calm Tech Certified is pushing for digital products that enhance…

The World’s Largest Ocean Dispute

Radical Hope: A Survival Guide For The Coming Storm

Hope isn’t the whole strategy. But it might be the start.

Future of Loyalty: Matt Phelan

Keep your most important people loyal - your teams

Future of Loyalty: Saasha Celestial-One

Growing with your fans, with Saasha Celestial-One