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National Trust uses AR to let London residents rewild dull city streets with blossom trees

National Trust uses AR to let London residents rewild dull city streets with blossom trees

Blending AR and nature, Glitch helps users visualize blossom trees in…
What it takes to maintain brand relevance in an era of endless choice

What it takes to maintain brand relevance in an era of endless choice

Brands face pressure as consumer habits change. EY Future Consumer…
Ice bucket challenge returns with new focus on mental health

Ice bucket challenge returns with new focus on mental health

The 2014 “Ice Bucket Challenge” returns more than a decade after it…

The business of influence
Brands Briefing: What brands should know before jumping into Substack

Brands Briefing: What brands should know before jumping into Substack

Rare Beauty is the latest to launch a Substack as more brands look…
The guerrilla marketing campaign against Elon Musk

The guerrilla marketing campaign against Elon Musk

As Tesla’s profits drop, a group called Everyone Hates Elon is going…
Complete Guide to Employee-Generated Content

Complete Guide to Employee-Generated Content

Discover the power of employee-generated content (EGC) and how it…
Humble branding

Humble branding

In place of grandiose claims, some brands are embracing the everyday…
Third Sector Podcast: How to manage a charity rebrand

Third Sector Podcast: How to manage a charity rebrand

Andy and Emily find out what it takes to update a well-known brand…

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The Duolingo Handbook

The Duolingo Handbook

earn about Duolingo's culture, principles, and approach to building…
Skincare brand 'The Ordinary' has launched a new campaign breaking down scientific papers to clarify industry myths

Skincare brand 'The Ordinary' has launched a new campaign breaking down scientific papers to clarify industry myths

In a world where facts can be blurred and science, often filtered,…
Liquid Death, Tony’s Chocolonely, Oatly: How to be a Change Brand

Liquid Death, Tony’s Chocolonely, Oatly: How to be a Change Brand

Get smart fast with global actionable insights, case studies and…
What value are you creating for your customers?

What value are you creating for your customers?

Get smart fast with global actionable insights, case studies and…
The Contagious IQ Download  /

The Contagious IQ Download  /

The ultimate inspirational tool to produce the best marketing ideas…
Letterboxd Marketing Strategy: a Masterclass in Building Community

Letterboxd Marketing Strategy: a Masterclass in Building Community

Explore Letterboxd's marketing strategy and how the film-focused…
Parents delay having children – and why it matters for marketers

Parents delay having children – and why it matters for marketers

Get smart fast with global actionable insights, case studies and…
The World’s Largest Ocean Dispute

The World’s Largest Ocean Dispute
New seal of approval for tech products that respect people’s time, attention and humanity

New seal of approval for tech products that respect people’s time, attention and humanity

Calm Tech Certified is pushing for digital products that enhance…
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