inspiration-safari | Gen Z

Mental health crisis ‘means youth is no longer one of happiest times of life’

UN-commissioned study in UK, US, Ireland, Australia, Canada and New…

Generation Chatbot

If you can't beat 'em, join 'em: How Gen Z is using AI to get ahead…

Charities urged to invest as stats show fewer young staff than in other sectors

How to fix the dating crisis? Fix the friendship crisis first

Great relationships are built on a foundation of friendship. If we’re…

Sustainability is Too Expensive for the Gen That Cares Most

Between the climate crisis and the cost of living crisis, young…

Audiences to watch: Gen Z

Explore our 2025 Gen Z report for insights into key audiences to…

Reality shift

Generation Z’s embrace of different realities is a manifesto for hope…

Young men want more positive role models on social media, survey finds

Get smart fast with global actionable insights, case studies and…

Young people are having less fun

Youthful excess continues to decline

One in five Britons aged 18-45 prefer unelected leaders to democracy, poll finds

Exclusive: Voters overall are downbeat about politics and almost six…

Navigating the future of loyalty - Mini Report

Mini version of the loyalty report. The headlines and trends, with a…

The Paradigm Shift - Navigating the future of loyalty

Loyalty is Dead. Long Live Loyalty. Explore trends and inspiration to…

Level Up: Case Studies

Case studies, examples and inspiration from inside and outside the…

Level Up: Charity Gaming

Gaming has come a long way from being a niche hobby to an inescapable…

Future of Men - James Scroggs

James Scroggs, Chair of the Campaign Against Living Miserably, shares…

Mass Participation Horizon Scan

Dive into trends and inspiration for mass participation events…

Gen Z Horizon Scan Webinar

Hear the headlines from the Gen Z report and catch up on the webinar…

Gen Z: Workshop In A Box

To help you go from inspiration to action, we’ve created a handy…